I enjoy the challenge of marketing a consumer product in a new, rapidly growing category
Toronto, ON (PRWEB) October 29, 2009
Shortcovers by Indigo Books & Music, Inc. (TSX:IDG), a leading global eBook service, today announced Camille Watson as Chief Marketing Officer. Watson is a marketing veteran and brings more than 15 years of experience marketing consumer products and services. As a member of the Shortcovers executive team, Watson will focus on building a world-class, consumer brand, driving customer growth, and helping manage relationships with key strategic, distribution partners.
Watson has previously held marketing positions at Netflix, GameFly, The Clorox Company and Procter & Gamble. Her experience ranges from consumer packaged goods to Internet services and products, and she has utilized traditional, offline marketing channels, direct marketing, and online and social media channels to generate revenue and acquire customers. Watson has a proven track record of launching and managing successful marketing programs.
"Camille has a history of running successful marketing programs for emerging companies," said Michael Serbinis, President of Shortcovers. "Consumer marketing will be an essential ingredient in our success as we continue building our eBook platform and making eBooks as accessible as possible."
Shortcovers is currently available as a free application on iPhone™, Palm® Pre™, BlackBerry® and Google Android™ mobile devices and features eBooks from leading publishers including Random House, Harper Collins, Hachette, Simon & Schuster, and Harlequin. The company believes consumers want the option to read on any device, and has developed an eBook platform that can be implemented on nearly any smartphone or eReader.
"I enjoy the challenge of marketing a consumer product in a new, rapidly growing category," said Watson. "EBooks are just beginning to reach the cusp of mainstream adoption and I am thrilled to be a part of a company that is trying to make eBooks accessible to anyone, anywhere."
For more information or to download Shortcovers, visit http://www.shortcovers.com.
Shortcovers is a new eBook service developed by Indigo Books & Music Inc. Shortcovers allows consumers to find their next great read, sample and purchase for immediate download on any mobile device. The service will provide instant access to the newest ebooks, hottest authors and most popular newspapers and magazines. Shortcovers is for consumers who want the convenience of accessing and reading their favorite content, anytime, anywhere, on any mobile device. For more information, please visit http://www.shortcovers.com.
Shortcovers is available on a wide variety of consumer devices including the iPhone, Palm Pre, Blackberry and Google Android devices. Check out http://www.shortcovers.com/mobile for download information. The Shortcovers iPhone application is available for free download in the iTunes App Stores worldwide. The Shortcovers Blackberry application is available for free download in the Blackberry AppWorld. The Shortcovers Palm Pre application is available in the Palm Pre App Catalog. The Shortcovers Android application is available in the Android Marketplace. Shortcovers will be expanding their mobile application portfolio to include applications for other smartphones, netbooks and eReaders.
About Indigo Books & Music Inc.
Indigo Books & Music Inc. (TSX:IDG) is a publicly traded Canadian company and the largest book retailer in Canada, operating bookstores in all provinces under the names Indigo, Chapters, The World's Biggest Bookstore and Coles. Indigo operates http://www.chapters.indigo.ca, an online retailer of books, music, DVDs and toys. To learn more about Indigo, please visit the About Our Company section of http://www.chapters.indigo.ca.