Leading Digital Agency Launches Interactive Marketing Series in Downtown Orlando

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From Facebook, to online donations to SEO, Orlando's leading digital agency will serve up best practices in Web design, social media and performance-based marketing strategies during a series of luncheons in Downtown Orlando.

From Facebook, to online donations to SEO, Orlando's leading digital agency will serve up best practices in Web design, social media and performance-based marketing strategies during a series of luncheons in Downtown Orlando.

Presented by Orlando and New York digital agency Purple, Rock, Scissors (aka PRPL), these free, catered events will show Orlando businesses how to take their brands to the next level by optimizing Web site design, conversion strategy, and traffic acquisition efforts--November 2, November 3 and November 4 from 12:00PM to 1:00 PM. at Orlando's Downtown Information Center, located at 401 S. Orange Avenue.

PRPL is hosting the series in partnership with Orlando's Downtown Development Board (DDB). PRPL recently revamped Downtown Orlando's website (DowntownOrlando.com) to serve as a social media platform--allowing users to not only find out what's happening, but to share events, reviews, and more. The new site also provides important economic data, designed to encourage new investments in the area.

"PRPL has given us an efficient and effective way to reach our audience. They 'get' the Web," praised Thomas Chatmon, Executive Director for the Downtown Development Board and Community Redevelopment Agency (DDB/CRA).

At each event, in addition to opening a door into the world of interactive marketing, the team from PRPL will spend about 30 minutes auditing the website of a local company--offering recommendations to increase both the quality and reach of that organization's online presence. Businesses that would like their websites to be considered for the audits can submit a request to hello@purplerockscissors.com by October 28.

PRPL's interactive marketing series will cover a different topic each day:

November 2, From Noon to 1:00 PM Catered Lunch, Free Event "How to Make Your Website Convert" During this initial offering in the series, PRPL will explore best practices in conversion strategy, funnel strategy, user-interface design and content development.

November 3, From Noon to 1:00 PM, Catered Lunch, Free Event "How to Develop a Measurable, Online Marketing Mix" Next, PRPL reveals how to develop a performance-based marketing mix--including SEO, search engine marketing (SEM), e-commerce, affiliate marketing, newsletter programs and contextual, semantic, behavioral, and retargeting advertising.

November 4, From Noon to 1:00 PM Catered Lunch, Free Event "How to Leverage Social Media" To wrap up the series, PRPL will unpack the latest trends and best practices in social media to help you grow the conversation about your brand.

Bobby Jones, founder and president of PRPL, hopes the series will help companies better navigate the shifting trends in the digital realm. He concludes, "Smart organizations are no longer looking at their websites as separate entities. The Web is increasingly becoming the central part of their marketing strategies."

To register for PRPL's interactive marketing series, visit http://facebook.com/purplerockscissors.

About Purple, Rock, Scissors:
An Orlando and New York digital agency, Purple, Rock, Scissors is a leader in forward-thinking Web solutions and is quickly becoming one of America's premier digital agencies. To learn more about PRPL's agency services, or for interviews with their experts on emerging digital trends, contact Aaron Harvey at 718-710-4732.

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