Russell And Miller, National Clothier Supply, Shopsalesigns, Valu Display, and Century Business Solutions Go Live on New Century Direct's 'Superengine' Website

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New Century Direct (NCD*), a manufacturer and direct marketer of archival quality storage products and printed merchandising products, through its strategic partnership with Active Web Group, converts five websites to New Century Direct's new 'superengine' web technology.

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"This 'superengine' created by The Active Web Group will allow us to add a new website every three weeks. Almost immediately, we have seen an increase of the brands' revenues when going live."

NCD, in the continuing process of transforming from a catalog driven collaboration to an online driven sales force, launched the new 'superengine' website technology with five leading brands: Russell and Miller, National Clothier Supply, Shopsalessigns, Valu Display, and Century Business Solutions. Bernard Findley, as spokesperson for NCD, stated, "This 'superengine' created by The Active Web Group will allow us to add a new website every three weeks. Almost immediately, we have seen an increase of the brands' revenues when going live. At this pace, all NCD's branded websites will be converted to the new technology over the next few months."

In addition to creating the 'superengine', the Active Web Group helps supports NCD's team in building three main marketing platforms of improved Search Engine Optimization (SEO), managing Pay-Per-Click (PPC) programs, and creating targeted email blasts with unique and compelling promotions.

Findley continues, "Each one of the 'superengines' marketing efforts have a positive ROI. We will continue to drop catalogs in a manner that supports the dual approach of a modified catalog circulation plan with aggressive web marketing techniques."

About New Century Direct:*

New Century Direct is a direct marketing collaboration, focusing on catalog and online sales, which is vertically integrated and designs, manufactures, and markets a variety of photo presentation and office organization products as well as signs and promotional materials for retail outlets through its nine well-established brands. NCD operates out of a 65,000 square feet of manufacturing, warehousing, distribution and corporate office in Santa Fe Springs, California and owns a 35,000 square foot manufacturing facility in Baja, Mexico. Through a recent acquisition, the Russell & Miller, Valu Display, NCS, and Sales!Signs brands were added to the NCD family.

New Century Direct Family of established brands:

Light Impressions™ was established in 1969 and is the leading resource for archival and presentation supplies. The brand offers the world's largest variety of archival storage, display and presentation materials and sells to such customers as museums, galleries, photo-centric institutions, professional photographers, and pro-sumers in the photography market.

Century Business Solutions™ - was established in 1953 and is an industry leader in manufacturing & distributing world class office supplies and business organization tools. With nearly 1,000 solutions, Century Business serves organizations large and small from the home office to Fortune 500 companies.

Century Photo™ was established in 1953 and helps consumers organize, protect and display their images with a complete line of photo albums, photo pages, scrapbooking items, collector accessories and genealogy products. Century Business™ was established in 1953 and is an industry leader in manufacturing and distributing world class office supplies and business organization tools. The brand serves organizations large and small from the small office/home office (SOHO) market to Fortune 500 companies.

FileRite™ was established in 1975 and has been providing specialty plastic filing and organization products to medical, dental, legal and general business companies. The brand is the leader in versatile, durable and quality solutions for business organization.

Laserline™ was established in 1983 and offers an extensive line of portable and home/office media storage options as well as a line of media accessories. The extensive offering includes portable CD/DVD and media storage, iPod cases, silicon iPod and PSP skins, and other iPod/MP3 related accessories.

Russell & Miller™ - was established in 1948 and provides a variety of stock and custom merchandising products to retail and service industries. Russell & Miller's in-house design, pre-press, printing, kitting, and distribution capabilities are especially valuable to businesses seeking a comprehensive merchandising partner to support multiple storefronts.

NCS™ was founded in 1931 and markets price marking supplies, store fixtures and displays primarily within the retail apparel industry.

Sale!Signs™ - was founded in 1990 and has been dedicated to providing merchandising solutions for independent retailers. Sale!Signs™ provides custom and seasonal signage primarily within the retail home furnishings and floor coverings market. With over 4,000 products in-stock, you are certain to find a generic, specific, or unique message to fit your needs.

ValuDisplay™ - offers the full breadth of Russell & Miller products, at lower price points.

*Disclosure Notice: New Century Direct is an umbrella organization referred to in the above press release. Russell Miller Acquisition Inc. owns R&M, NCS, SaleSigns, and Valu Display. NCD Acquisition Inc. owns Light Impressions, Century Business Solutions, Century Photo, and FileRite. TLC Acquisition Inc. owns Laserline.


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Bernard Finley
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