MJ Fans get a piece of "IT"

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Giving fans a chance to honor the King of Pop, an exclusive marketing campaign launches in conjunction with THIS IS IT. The only Officially Licensed, Jackson Family Approved Commemorative Coin Premieres Friday.

As the masses rush to catch a final glimpse of the King of Pop in "This Is It," fans can take home a special piece of MJ this weekend. In conjunction with the national release of Michael Jackson's documentary, moviegoers will receive a certificate for the Officially Licensed and Jackson Estate Approved MJ Commemorative Coin.

This exclusive campaign, giving fans a chance to honor the pop icon, launches at theatres in the Top 9 U.S. Markets* starting this Friday, October 30th at all "This Is It" showings and runs through December. For each ticket purchased at the box office, they will receive a certificate directing them to the official website where they will have the exclusive opportunity to collect a piece of history for a special price.

Additionally, Jackson fans and moviegoers get the chance to participate in an exclusive "Text To Win" marketing campaign on Screenvision. While fans relax in their seats before the feature begins, they will be prompted to text "moonwalk" to the number on the screen. The fastest fan to respond will take home a free MJ Collectable Coin.

About the Coin: The Michael Jackson Commemorative Collection is exclusively produced under an approved license from the Estate of Michael Jackson. Bravado International Group, the world's leading music merchandising company, teamed up with The First Commemorative Mint Inc. to exclusively manufacture the King of Pop, one-of-a-kind memento. The collectibles feature an iconic Michael Jackson image to remember the one and only Man in the Mirror, in brilliant color on never before circulated Kennedy Half Dollars. Over 20,000 were snatched up just 15 minutes on HSN in anticipation of movie's release.

For more information go to http://www.kingpopcoin.com

Media Contact: Jolson Creative, Nadine Jolson, 310 614 3214,

*New York, Los Angeles, Chicago, Philadelphia, Boston, Dallas, Washington DC, Atlanta and Houston

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NADINE JOLSON

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