Louis Vuitton Celebrates 150 Years of Excellence in Savoir-Faire With a Special Tribute to the Red Cross

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Louis Vuitton North America will donate a percentage of sales on http://www.louisvuitton.com of the four iconic pieces; Keepall, Speedy, Noe and Alma to the American Red Cross in honor of the 150th anniversary of the Asnieres workshop.

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The Red Cross is committed to preventing and appeasing the sufferance of people weakened by instability and ever-growing de-humanization of our society. Louis Vuitton is honored to be aligned with such a significant and impactful organization.

Throughout the month of November, Louis Vuitton North America will be donating a percentage of sales on http://www.louisvuitton.com of the four iconic pieces; Keepall, Speedy, Noe and Alma to the American Red Cross in honor of the 150th anniversary of the Asnieres workshop.

"We are delighted to be able to support the Red Cross as part of our tribute to Louis Vuitton's tradition of exceptional know-how," said Daniel Lalonde, President & CEO of Louis Vuitton North America. "The Red Cross is committed to preventing and appeasing the sufferance of people weakened by instability and ever-growing de-humanization of our society. Louis Vuitton is honored to be aligned with such a significant and impactful organization."

In honor of the American Red Cross and this important anniversary Louis Vuitton has chosen four iconic monogram canvas designs to feature online and donate a percentage of sales. The Keepall was originally created as a back-up bag included in the Louis Vuitton trunk and quickly became the ultimate weekend tote. The Speedy was created in 1930 but became famous when it was redesigned specifically for Audrey Hepburn in the 1960s. The Noe was invented by Gaston Louis Vuitton to perfectly hold five champagne bottles. The Alma was originally inspired by the Art Deco movement and has become a recognizable symbol of Louis Vuitton.

The Asnieres workshop was the sole production facility for Louis Vuitton from 1859 to 1977 and is where all hard-frame luggage, special orders, exotic leather and limited-edition bags continue to be made today. For over a century and a half the workshop has been the living symbol of the company's unique combination of tradition and innovation.

In addition to the special offering on Louis Vuitton North America's website, Louis Vuitton is celebrating the anniversary worldwide through exceptional special order collaborations with Marc Jacobs, Annie Leibovitz, Damien Hirst, Ferran Adria, Gustavo Santaolalla and Patrick-Louis Vuitton. The pieces will be offered in a charity auction held at Sotheby's in London on November 19th with proceeds donated to the Red Cross. Five of the pieces created, in addition to a special Red Cross trunk will be on display at the Louis Vuitton Fifth Avenue Maison from October 30th to November 4th.

Visuals free of right available upon request.
Find out more about Louis Vuitton collections and services at http://www.louisvuitton.com

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Lesley Thompson
Louis Vuitton
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