Effective Student Marketing Turns an Old Relationship Into a New Client

Effective Student Marketing, Inc. recently signed on a new client and will be helping the school generate new leads for business training programs. The education marketing organization has had a positive relationship with this new client for over ten years.

Andover, MA (PRWEB) November 2, 2009 -- Effective Student Marketing (ESM) has signed on a new client, Boston University Corporate Education Group (CEG), to help them increase enrollments for their online Project Management and Business Analysis Training programs. CEG provides training to individuals who already have work experience, and ESM is knowledgeable about providing training to professionals who wish to advance their careers. The management team at ESM also has a long history of working with CEG, as several members are previous employees of the institution.

CEG offers a variety of training in management, project management, business analysis, business process management, information technology, and purchasing and procurement, to name a few. CEG lends their management training programs to schools such as Duke University, and is an affiliate of Boston University. Based out of Chelmsford, Massachusetts, CEG also provides professionals with certification preparation in addition to training and instruction. CEG decided to sign on with ESM due to the company's experience with generating high quality leads for related business and project management programs.

"We have a lot of experience generating high quality leads using interactive marketing campaigns," said Andy Kelley, President of ESM. "The leads that we provide to our clients are only second in quality to what a school's own site generates. We have experience generating leads for many different programs, but we also have strong knowledge in providing schools with project management and business analysis specific leads."

ESM has launched their lead generation campaign with CEG on several cost per lead sites, including three of ESM's own portals. These portals are specifically tailored for prospects interested in online project management and business analysis training. The leads ESM's sites generate are primarily found through natural search and search engine advertising.

Effective Student Marketing owns and operates several other online directories that generate leads for private career, technical, and vocational schools. Each site is tailored toward training in a specific career, including healthcare, information technology, and cosmetology. For more information, contact ESM at 978-475-0880.

About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, and e-newsletter production and distribution.

Contact information:
Michelle Collins
Business Development
978-475-0880
mcollins(at)effectivestudentmarketing(dot)com
http://www.effectivestudentmarketing.com/resources-news.php

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