Chris Kramer to Speak About Affiliate Marketing at PubCon Las Vegas 2009

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Media Director for affiliate marketing agency NETexponent to speak during Affiliate Research, Surveys, and Case Studies' Session about his marketing research insights

Chris Kramer, Media Director and Co-Founder of NETexponent, will be speaking at PubCon Las Vegas 2009 on November 10th. He will be joined by Will Martin-Gill, Director of Internet Marketing for eBay and Joe Stepniewski, co-founder of Skimlinks, a producer of affiliate marketing technology. The session being held at 4:15 pm will address the varying quality of available marketing research information in the affiliate marketing space. Kramer and the other speakers will lead discussions centered on their own expert research.

Chris Kramer will address this issue by citing key findings from AffiliateBenchmarks' 2009 report. AffiliateBenchmarks is the research division of NETexponent, and their second annual report was recently released to the public. Kramer will discuss the report's findings as they relate to affiliate marketing and search marketing, such as how affiliate networks play a role for affiliates in deciding whether or not to apply to an affiliate program as well as affiliates' preferred networks. Kramer will conclude with statistics on the use of promotional search marketing methods and the general success affiliates report when utilizing these tactics.

"I am looking forward to the opportunity to offer the most up to date information to those who attend the session. In an industry this dynamic, the more current the marketing research study, the more relevant it is to both affiliates and merchants. With the breadth of information compiled in the AffiliateBenchmarks 2009 report, the topics I cover will be relevant to nearly any of the conference attendees."

About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

About PubCon
PubCon is a multi-track educational conference hosted by SearchEngineWorld and WebmastWorld. PubCOn events are for thought leaders and professionals in search engine and Internet marketing and advertising to gather and to share best practices in the design, development, promotion and marketing of their internet businesses and brands.

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Alex Watson
NETexponent
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