Innovative Online Platform Opens Up to Serve as Bridge Between Attorneys and the Latino/Hispanic Community
Bilingual legal directory and resource platform targets the Latino/Hispanic community. This web based marketing tool makes it real easy to find a Spanish speaking attorney and law firms with Spanish speaking support.
Washington, DC (PRWEB) November 3, 2009 -- Lawz Marketing Services, Inc just opened an innovative bilingual online legal directory and resource platform that combines social/professional networking, lawyer referral exchange, community outreach and Hispanic marketing to connect Spanish speaking lawyers and law firms with Spanish speaking support to the US Latino community. The MyLatinoLawyer.com platform user-friendly, clear-cut design makes finding a Spanish-speaking lawyer fast and simple.
Bilingual/ Spanish Speaking Law Firm Directory
According to the Hispanic Pew Institute, the Latino population in the US accounts for more than 14% of the total population and it is projected to increase to 24% by the year 2050. According to comScore, a global leader in measuring the digital world and the preferred source of digital marketing intelligence, the US Latino online population reached a record 20.3 million in February 2009, an increase of 6% over the same period in 2008.
Despite figures above, many attorneys continue facing Hispanic marketing struggles; others give into the stereotype - which basically spreads the misconception that Latinos are not connected. Furthermore, the flood of "general market" online legal directories claiming to reach the Latino market makes choosing the right internet strategy even more difficult. As far as Hispanic Legal Marketing is concerned, online directories offer very little value to the Latino user and have very little focus says Hugo Lembert, VP of Marketing and Business Development for Lawz Marketing Services. It is virtually impossible to find a quality selection of experienced Bilingual Attorneys and Law firms.
For the past year, Lawz Marketing Services invested all of its energy and resources in creating a unique single platform where like minded attorneys can network and get new clients. As the company embarked on its research, the attorneys cited that personal referrals were their main source of business development. As great as that sounds, attorneys quickly acknowledge that the personal referral source is not enough to create the volume needed to remain competitive in the market. Given the low ROI on print and TV ads and the little credibility these options offer, law firms are looking for creative ways to get new clients and penetrate a growing market with a high demand for legal services.
"We have combined social and professional networking principals and applied the much needed focus to capture the Hispanic market effectively. In essence, we are putting the power and the passion of well designed social-media and referral strategy to work for our clients," says Hugo Lembert, VP at Lawz Marketing Services, Inc. MyLatinoLawyer.com attorney members are experts in their fields and are on this exclusive website because they have something to offer the Hispanic community. Our goal is to make finding a Spanish speaking attorney or law firm fast and easy adds Lembert.
myLatinoLawyer.com features attorney listings, videos and links to attorney sites; community information; legal products and services, links to the Embassies of Latin America; a free classified component; newsletters and a free Attorney blog. All members have exclusive access to the platform where they can update listings; and post articles, free ads and community and industry happenings.
myLatinoLawyer.com also serves as a credible and dependable platform for users seeking legal services and for law firms that need to refer cases they can not handle due to a language barrier.
The mylatinolawyer.com network is also supported by a 24/7/365 answering services network toll free number and community outreach initiatives. Annual membership fees are way below any platform of its kind. All members get their own web page within the site.
myLatinoLawyer.com has opened its doors to companies offering products and services to the legal community. Companies offering products and services to the legal establishment are welcome to place FREE ads in the local services section of the site. Non-profit organizations can place free ads as well. As an incentive for signing up, mylatinolawyer.com is freezing today's introductory rates for three years. In addition, members signing for two years receive a 15% discount; those signing for three years receive a 25% discount off the annual membership fee.
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