RaceTrac Petroleum Selects BrightWave Marketing as Email Marketing and Social Media Agency

RaceTrac Petroleum, which operates over 525 retail gasoline convenience stores in 12 southeastern states has selected BrightWave Marketing as its email marketing and social media agency.

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Atlanta, GA (PRWEB) November 4, 2009

RaceTrac Petroleum, which operates over 525 retail gasoline convenience stores in 12 southeastern states has selected BrightWave Marketing as its email marketing and social media agency. The appointment is effective immediately.

RaceTrac has chosen BrightWave Marketing (http://www.BrightWaveMarketing.com), an award-winning agency specializing in email marketing and digital targeting messaging programs, to enhance and manage their email communications and build stronger interactive relationships with its loyal customer base for its RaceTrac Insiders program. BrightWave Marketing was also assigned social media duties, including optimizing and managing its Facebook marketing efforts and providing Message Monitoring© on social networks, including Twitter.

RaceTrac Insider signup can be found at http://www.racetrac.com and RaceTrac's Facebook page is located at http://www.facebook.com/racetrac

"We are excited to partner with BrightWave Marketing to take our email program, RaceTrac Insider, to the next level," said Chris Passarell, Director of Marketing for RaceTrac Petroleum. "We understand the power of electronic communication and know BrightWave Marketing will deliver best in class components to our customer communication and interface for email and social media."

"We are honored that RaceTrac has entrusted BrightWave to manage these important and highly targeted programs," said Brent Rosengren, Senior Director of Client Services of BrightWave Marketing. He added "we have already seen how delivering relevant and valuable information to RaceTrac customers can strengthen relationships and raise product and brand awareness and we look forward to continuing to deliver value through our partnership with RaceTrac Petroleum."

About BrightWave Marketing

BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.

About RaceTrac Petroleum

Headquartered in Atlanta, GA, RaceTrac Petroleum has been serving customers since 1934. RaceTrac operates over 525 locations in 12 southeastern states under the RaceTrac and RaceWay brands. RaceTrac stores, which are all company owned, feature 20-24 fueling positions and a 4,000 plus square foot convenience store with over 4,000 items available to satisfy the needs of its customers. For more information, visit racetrac.com.

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