In its first decade, we guided the TMNT property to global success with entertainment and licensing revenues of more than $3 billion in 1990's dollars as we adhered to principles of gathering the best business partners and focusing on an integrated entertainment and marketing strategy.
New York, NY (PRWEB) November 2, 2009
Mark Freedman, an advisor to Viacom/Nickelodeon in its milestone acquisition of the Teenage Mutant Ninja Turtles and original worldwide licensor, through his Surge Licensing, during the first decade of the property's mega-success, said, "Viacom, with its Nickelodeon and Paramount Pictures companies, and master global toy partner, Playmates Toys, will create Ninja Turtles magic that will succeed on every media platform."
"The Turtles are an iconic property entrenched in the hearts of two generations of fans and Nickelodeon can inventively and creatively leverage the Turtles brand and deliver the most exciting and compelling experience yet," he added.
Freedman, an advisor to Viacom during the negotiations, said, "I have no doubt that the Nickelodeon-Turtles will be a huge entertainment and licensing and merchandising success under the new management team"
Part of Viacom Inc. (NYSE: VIA), Nickelodeon acquired the global rights to the Teenage Mutant Ninja Turtles from The Mirage Group, owned by Turtles' co-creator Peter Laird, and 4Kids Entertainment, Inc. (NYSE: KDE), which held licensing rights, for a reported $60 million. Nickelodeon is a company in Viacom's MTV Networks division.
Freedman said, "In a strong move to secure the future success of the Turtles brand, Viacom/Nickelodeon appointed Playmates Toys as the Turtles' global master toy licensee." Playmates Toys has sold over $2 billion at retail of Teenage Mutant Ninja Turtles branded products at retail in its 20-year association with the property, which began with Freedman's Surge Licensing.
Surge's early vision transformed the characters created by Kevin Eastman and Peter Laird into a cultural phenomenon in the early 1990's that held the #1 spot in syndicated and network television on CBS, spawned a four-film franchise, and became the #1 best selling boy's action toy line from Playmates.
Mark Freedman said, "The Turtles, created a quarter century ago, are now at the world's number-one children's entertainment brand Nickelodeon. This combination is an unparalleled tour de force and will open new and exciting avenues of growth and opportunity."
Surge Licensing won awards such as LIMA's Licensing Agency of the Year, License of the Year, Promotion of the Year for its work with Pizza Hut, and the International Achievement Award for its past work with the property. In his acceptance speech Freedman said, "I'd like to thank the kids of the world for welcoming the Teenage Mutant Ninja Turtles into their hearts."
Mark Freedman personally congratulates Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group, and Leigh Anne Brodsky, President, Nickelodeon & Viacom Consumer Products, and said, "Their vision, commitment and drive to deliver innovative and exciting children's entertainment led them to secure a future for this iconic brand."
Freedman said, "In its first decade, we guided the TMNT property to global success with entertainment and licensing revenues of more than $3 billion in 1990's dollars as we adhered to principles of gathering the best business partners and focusing on an integrated entertainment and marketing strategy." Surge continues to do this for all its clients and prides itself on its unique leadership in the entertainment and licensing industry.
Surge Licensing, online at http://www.surgelicensing.com, is a licensor of entertainment properties worldwide. For information about Surge, contact: info(at)surging.com. For media: contact DobsonPR, Brian(at)DobsonPR.com.