Thought leadership requires generosity of one’s time, intelligence and knowledge.
Atlanta, GA (PRWEB) November 4, 2009
In today's noisy marketplace, buyers are seeking more than product information on the Internet.
Often, customers and prospects are looking for thought leadership, says a new white paper from The Content Factor. The paper is entitled "Is Anybody Following Your Thought Leadership? Five Best Practices That Can Help Establish Your Company As An Industry Thought Leader."
The paper notes that "thought leadership" is a greatly misused and misunderstood term. In fact, a Google search of the term turns up more than 1.7 million results. The authors ask, "Can there be that many thought leaders out there?" The acid test for any thought leadership initiative--whether it is a white paper, a webinar or a podcast: Are you trying to lead a thought, or lead a sale? Lead a thought, and the people who matter to your business will follow you," the paper states.
In this prescriptive paper, the consultants at The Content Factor share their insights as to what constitutes solid thought leadership. What are the payoffs of a program that focuses more on educating prospects than selling them? How do you do it?
The paper is available immediately at:
There is no registration required.
About The Content Factor:
The Content Factor is an Atlanta-based provider of web content, white paper services and messaging programs. The Content Factor helps clients do better marketing through better content. We can be reached at http://www.contentfactor.com or 770-457-2489, ext. 227.