Outdoor Lighting Perspectives Launches New OutdoorLights.com Homepage

Outdoor lighting specialist updates their homepage for an enhanced user experience, and to more easily connect interested consumers with their local landscape lighting designers

Richmond, VA (PRWEB) November 5, 2009 -- Outdoor Lighting Perspectives (OLP), a leader in home outdoor lighting systems, has updated the homepage of their website: www.OutdoorLights.com. The goals of the new page are to create an improved experience for visitors and to direct more inquiries for free landscape lighting design consultations to the local Outdoor Lighting Perspectives franchise owners.

"We wanted to provide a more engaging user experience on our website," said Larry Spada, Vice President of Marketing and Branding at Outdoor Lighting Perspectives. "We added an informative video that illustrates the benefits and value of our landscape lighting by showing a variety of before and after comparisons. The dark-to-light illuminations clearly communicate the dramatic difference Outdoor Lighting Perspectives brings in providing enhanced aesthetics, safety and security to the home."

The video montage is accompanied by recorded customer testimonials and music. Controls appear below the video player so that users can pause the message or turn off the sound at any time.

"One of the most important changes we made is the redesign of the zip code locator," Spada said. "We wanted to facilitate conversations with interested consumers by more easily connecting them to our local outdoor lighting designers, so we moved the zip code locator to a more prominent position at the top of the video frame."

Outdoor Lighting Perspectives (OLP) is America's largest full-service outdoor lighting specialist and part of the Outdoor Living Brands franchise company based in Richmond, VA. OLP has redefined the outdoor lighting category through the application of innovative lighting designs and eco-friendly technologies. OLP exterior lighting designers offer no-obligation nighttime demonstrations in the latest concepts in outdoor lighting to enhance the beauty, safety, and security of a home. For more information, visit www.OutdoorLights.com or contact Jane Walker.

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