San Diego Marketing Firm Sponsors National Green Marketing Conference

Red Kite Business Advisors will be speaking at the Good and Green Conference in Chicago, Illinois November 17th-18th at the Chicago Cultrual Center. Red Kite will share with attendees experience and knowledge of the female consumer, and how this can be imcorporated into the conference's overarching goal of learning new ways to maximize ROI from our nations increasingly eco-savvy consumers.

San Diego, CA (PRWEB) November 10, 2009 -- Red Kite Business Advisors announced today that the firm has signed on as an associate sponsor of the third annual Good And Green® Conference to be held November 17-18, 2009 at the Chicago Cultural Center. The conference is designed to give senior brand marketers the resources they need to increase share and maximize ROI with today’s increasingly eco-savvy consumers. Principals Evelyn Olson Lamden and Margaret McAllister will be speaking on the topic “Environistas: Can Women Consumers Push Green Into the Black?” Red Kite solicited Earthsense, a nationally known market research firm headquartered in Syracuse, New York, as their strategic partners.

“Eighty percent of adult women believe very strongly that individuals can affect the environment,” says Red Kite Principal Margaret McAllister, “However, nearly 60% believe that they are personally not doing enough to protect it. It’s our job as marketing to women experts to tell businesses how this lucrative market can be reached.”

In their presentation, Red Kite and Earthsense will bring insights into the impact of women consumers when it comes to green marketing. They offer tips into how to motivate women’s green buying decisions and the risks associated with not reaching her.

Women are paying attention to brands that are committed to environmental causes. Twenty-six percent would boycott a brand they disagree with, while 37% would support (or “buycott”) a brand that shares their values.

“Women are looking for brands to make it easier for them to help the environment,” said Wendy S. Cobrda, President and Founder of Earthsense. “Women will go out of their way to buy from companies whose policies they support.”

In a world awakened to climate change and corporate social responsibility, no business today can conduct business as usual. “Green” has become a competitive mandate, and women are clearly driving sales of sustainable products. In addition to making nearly 85% of all consumer purchases – on everything from autos to healthcare – a recent study found that 25% of all products in a woman’s shopping cart today are environmentally friendly.

“Research shows that women are ready to buy green, today,” said Nan McCann, producer of Good And Green®. “And their influence extends to family, friends, colleagues and board rooms. The marketer who connects with her unique characteristics, needs and buying behavior will have everything to gain and nothing to lose.”

The conference features new research, case studies, workshops and networking opportunities. Anyone interested in attending the conference can mention Red Kite to receive 25% off of registration costs (http://www.goodandgreen.biz/).

About Red Kite Business Advisors
Red Kite Business Advisors LLC (www.redkitesite.com) consults with companies in the U.S. and abroad providing the latest research, trend and insights about women for marketers, strategists, product developers, professional development and human resource specialists. In addition to their consulting services, Red Kite provides program content for corporate conventions, seminars, trade shows, and special events as speakers and workshop facilitators. Presentations deliver useful pragmatic information in a dynamic entertaining way. Red Kite is located in San Diego, CA.

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