Majority Of Americans Support Cash For Appliances Program

New study by Russell Research indicates three out of four adults support the federal Cash for Appliances program; believe it would have a positive impact on the economy

East Rutherford, NJ (PRWEB) November 6, 2009 -- A recent study conducted by Russell Research, a national research firm, indicates that 74% of Americans support the Cash For Appliances program set to debut later this year. The program would offer rebates on purchases of a wide array of home appliances certified as energy-efficient by the EPA's Energy Star program.

Additional questions posed in the survey indicated that 32% of all Americans believe the “Cash for Appliances” program would have a very positive impact on the economy, with another one half (51%) saying that the program would have a slightly positive impact. In terms of the program’s potential impact on household spending, about one-third of all respondents said they would be much more interested in purchasing a new appliance with the incentives provided by the program. Refrigerators, clothes washers and clothes dryers were the three appliances respondents were most interested in purchasing based on the new Cash for Appliance program. Respondents also said that they would be more likely to shop for these energy-efficient appliances at Home Improvement Stores over all other retail outlets.

According to Larry Hooper, a Partner at Russell, “the findings of this new study suggest that, with the perceived success of the Cash for Clunkers program, there is general feeling of positive anticipation with regards to the new Cash for Appliance program. This positive anticipation is translating into a real interest to go out and purchase new energy-efficient appliances with some type of rebate available”.

There were differences in reaction by several sample sub-groups, with self-identified Democrats and Independents being significantly more likely to support the program (and believe in its positive impact on the economy) than Republicans; and with women (more so than men) being somewhat more likely to support the program and more likely to say that they would purchase new appliances.

Methodology
The study was conducted online between October 30 and November 1, 2009, among 1019 online adults, ages 18 or older, across the United States. Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population.

About Russell Research, Inc.:
Founded in 1946, Russell Research is one of the pioneer firms in the market research industry. Today, Russell Research is among the industry’s top custom research firms, with a seasoned staff of strategically-driven research professionals providing expertise and service for a wide range of customer and business product categories. Russell Research’s diverse group of clients include Fortune 1000 companies as well as mid-size and smaller enterprises, government agencies, advertising agencies, consultancies, and public relations firms.

Media Information:
Warren Comunale
Russell Research, Inc.
(201) 528-0400
warren.comunale (at) russellresearch.com

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