Port Washington, New York (Vocus) November 6, 2009
Initial sales* of MicrosoftÂs Windows 7 boxed software surpassed those of VistaÂs first few days on the U.S. market, according to leading market research company, The NPD Group.
According to NPDÂs weekly tracking service**, Windows 7 software unit sales in the U.S. were 234 percent higher than VistaÂs first few days of sales. Revenue growth wasnÂt as strong though. A combination of early discounts on pre-sales and a lack of promotional activity for the Ultimate version resulted in dollar sales that were 82 percent higher than Vista.
ÂMicrosoftÂs program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful,Â said Stephen Baker, vice president of industry analysis at NPD. ÂIn a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles.Â
Top-Selling Windows 7 SKUs (based on units week ending 10/24) / Average Selling Price
1. Windows 7 Home Premium Upgrade / $76
2. Windows 7 Pro Upgrade / $147
3. Windows 7 Home Premium Family Pack 3 User Upgrade / $149
While boxed software sales were up compared to the Vista launch, PC hardware sales had more of an uphill battle. PC sales growth was higher than any week during the high volume back-to-school third quarter, but wasnÂt as strong as growth during the Vista launch. Total Windows PCs, however, were up 49 percent in units year-over-year and were up 95 percent over the week prior to launch. But, PC sales growth during the Vista launch was stronger, soaring 68 percent over the prior yearÂs sales and 170 percent over the week preceding the launch. Windows PC sales were down 6 percent compared to PC sales during the Vista launch week.
ÂA combination of factors impacted Windows 7 PC sales at the outset, but the trajectory of overall PC sales is very strong leading into the holiday season,Â said Baker. ÂVista had a slight advantage at launch, as January traditionally has a bigger sales footprint than October. The other hurdle Windows 7 faced was sales of PCs with older operating systems (XP and Vista) were high, making up 20 percent of sales during the Windows 7 launch, compared to just 6 percent of older operating sales during VistaÂs launch week.Â
For more insight about the marketing, merchandising, and retail prep behind the Windows 7 launch read StephenÂs blog post: Windows 7 Launch Starts Here http://www.npdgroupblog.com/2009/10/windows-7-launch-starts-here/.
For more insight about how all-in-one PCs are moving to capitalize on Windows 7 read DisplaySearchÂs research: http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/091021_all_in_one_pcs_moving_to_capitalize_on_windows_7_including_touch_interfaces.asp
*Sales are for the week of October 18 Â 24, 2009 and include Windows 7 pre-sales
**NPDÂs weekly tracking service point-of-sale (POS) information is derived from a subset panel of retailers that also contribute to NPDÂs projected monthly POS panel.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com . Follow us on Twitter: @npdtech and @npdgroup.
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