Plus Size Lingerie Company AboutCurves.com Shows Increased Revenue For Second Year Straight
Despire economic weakness, one mother-daughter company has steadily increased revenue for two years running. This online company, AboutCurves.com, exclusively sells plus size lingerie. There are several possible reasons for their success in this economic environment.
Middle River, MD (PRWEB) November 10, 2009 -- In an economic environment where many businesses are posting record losses, one company has seen consistent increases in revenue for the past two years: About Curves. This small, female-owned family company sells plus size lingerie on the internet. And sales have been hot, hot, hot.
In fact, so far this year, the company is showing a 24% increase in revenue over 2008. And 2008 showed a 36% increase in revenue from 2007.
How is that possible? Partner Robin Bryan Culver suspects that with the economic downturn, one reason the company has seen such an increase is because couples have been having date night at home instead of going out. “A night of dinner and a movie can easily cost a couple $100. Getting take-out, renting a DVD, and wearing a new piece of lingerie while you cuddle on the couch costs only $70 by comparison.”
But couples deciding to focus their romance at home doesn’t account for this company’s increase completely. In fact, lingerie dynasty Victoria’s Secret posted a 10% loss in net sales for quarters 1 and 2 in 2009 over their 2008 figures. And during the same period in 2008, net sales only increased 3% over 2007.
Partner KC Culver, who is also Robin’s daughter, thinks size acceptance factors into their success. “People are beginning to realize that if the average woman in the US is a size 16, then a size 16 can be beautiful. Women are becoming more comfortable with their bodies as they are, instead of constantly feeling like they should hide any fat rolls or stretchmarks.” The expansion of the plus size market might make About Curves a more mainstream company.
But, as Robin Bryan Culver argues, being a small business can also be a plus in a recession. “Because we are a family company, we are able to provide individual attention to our customers, giving them that special touch that makes them return customers.” In fact, one of the special touches that About Curves provides is that packages are always gift wrapped so that the recipient can feel like they are opening a present.
Both partners are proud to work hard for a business that meets their customers’ needs. And it’s clear that customers like About Curves, as the numbers show.
About The Company:
About Curves was started in 2001 by a mother-daughter team who were frustrated by the lack of options available to women who do not fit the "model mold." Their mission is to provide women with the ability to feel sexy and to encourage women of all shapes and sizes to celebrate their curves.
Every product offered by About Curves is personally approved by a team of discriminating shoppers, and then modeled by plus size women in About Curves' very own photo shoots. The owners pride themselves on their insistence that women should not be made to squeeze their bodies into outfits that are uncomfortable, disrespectful, or poorly made.
The webstore now offers over 300 different products. The line includes traditional lingerie, including babydolls, bustiers and corsets, gowns, chemises, camisole sets, and teddies, as well as specializing in robe sets and bridal lingerie. The new expanded line also includes costumes, body products, feather products, and shoes.
For more information, please visit http://www.aboutcurves.com
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