Divergent Media Releases ClipWrap 2.0 – Adds AVCHD Support

Divergent Media announced today the immediate availability of ClipWrap 2.0, a major revision to their highly popular Macintosh application.  With ClipWrap 2.0, your new AVCHD camcorder’s mts or m2ts files can be ‘rewrapped’ for use in any QuickTime application as quickly as a file copy.

San Francisco, CA (PRWEB) November 9, 2009 -- Divergent Media announced today the immediate availability of ClipWrap 2.0, a major revision to their highly popular Macintosh application that batch converts m2t, mts, and m2ts video files into QuickTime movies for editing in iMovie, Final Cut Pro, and Avid.

About ClipWrap

The popularity of HD video has seen an explosion in recent years, due in large part to the development of highly compressed formats such as HDV and more recently AVCHD.  Until the advent of ClipWrap, such compressed footage was nearly unusable in the QuickTime ecosystem. With ClipWrap 2.0, users are no longer required to post process every clip in a laborious transcode that could last hours, cause generation loss, and consume vast amounts of disk space.

ClipWrap is a Macintosh application that batch converts your camcorder’s HDV or AVCHD (m2t, mts, or m2ts) files into QuickTime movies that can be used in any QuickTime-based application.  The original video data of the camera-acquired clip remains intact; ClipWrap simply places this video data within a QuickTime container so it can be read natively. This process is substantially faster and more precise than other solutions on the market.

Files can also be transcoded from the native HDV codec into ProRes, Apple Intermediate, DVCProHD, or DNxHD formats; adding support for editing in iMovie, Final Cut Express, Avid, and any other QuickTime application.

"ClipWrap has been an invaluable tool for many Mac users working with HDV footage,” said Divergent Media CEO Mike Woodworth.  “With this upgrade, we’re pleased to expand the joys of native rewrapping - blazing fast speeds and no generation loss - to those who need it more than anyone: customers acquiring in AVCHD.”

Pricing

ClipWrap is available for $49.95.  A limited trial can be downloaded from www.clipwrap.com.  ClipWrap 2.0 is a $19.95 upgrade for all previously registered ClipWrap users.  Purchases and upgrades can be made online at https://store.divergentmedia.com 

About Divergent

Media Divergent Media is a San Francisco, California based company that focuses on providing tools for video production and post-production.   ClipWrap is a trademark of Divergent Media. All other trademarks are property of their respective owners. For more information on ClipWrap visit www.clipwrap.com. For more on divergent media visit www.divergentmedia.com.

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