Making Online Marketing Relevant: Nov. 17 Webcast Provides Tips And Looks At A New Analytics Tool
Industry experts show how to create a user experience that is customer-centric, targeted, and responsive, through web design and by using a new analytics tool to help marketers engage with users on a personal level
Redding, CT (PRWEB) November 6, 2009 -- On Tuesday, November 17, at 1 PM Eastern Standard Time, Search Marketing Now will present a webcast "Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success."
 Registration for this free webcast is open and more information is available at Search Marketing Now.
The webcast will consist of two parts: Part I covers tactics for audience segmentation -- including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today's online world. She'll provide examples of how two companies -- one B2B and the other in ecommerce -- were able to successfully segment their online users to deliver more highly relevant messaging in their online marketing.
In Part II, Andrew Hally of Unica Corporation will introduce a new analytics tool that enables marketers to respond quickly to customer interactions and engage users on a personal level. He'll show how to create custom landing pages, personalized emails, or new web content with this new tool.
Shari Thurow is the founder and SEO Director of Omni Marketing Interactive. She is the author of the book Search Engine Visibility and When Search Meets Web Usability. She has been working in online marketing since 1995 and is a frequent, popular speaker at industry conferences.
Andrew Hally is the head of Product Marketing for Unica Corporation's on-demand software suite. He has spoken at dozens of marketing venues, written numerous articles and blog postings on the subject of marketing, and instructed classes on marketing analytics.
This webcast is sponsored by Unica Corporation, the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West (Santa Clara, CA, March 2-4, 2010), SMX Advanced, SMX East, and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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