Milkcrate Athletics & Aaron Lacrate Launch Official Online Guttershop

Milkcrate Athletics & Aaron LaCrate have launched the official online web shop http://shop.milkcratenyc.com. Aaron LaCrate is an internationally renowned DJ, producer, CEO of Milkcrate Records as well as designer of fashion brand, Milkcrate NYC. Aaron LaCrate has grown into a talented producer collaborating with all stars such as; Madonna, Dj Hero, Dizzee Rascal, HBO, Bonnaroo, Lily Allen, Mark Ronson, Ultra Records, Coca Cola, Bathing Ape, Marc Jacobs, Nigo, colette, Ferrari, Another Magazine and many others. Aaron LaCrate is recognized worldwide as the trendsetting New York City Dj/Producer putting the freshest spin on club and dance music. The Milkcrate online web shop will feature original and exclusive Milkcrate clothing samples, archives, and one offs, as well as featured quality vintage street fashion, photographs, books, electronics, and music releases from Milkcrate Records. A one stop pop shop from the creative world of MILKCRATE ATHLETICS.

New York, NY (PRWEB) November 9, 2009 -- Milkcrate™ is one of the most exciting and original brands in street fashion today. Milkcrate™ is the first brand to combine music and fashion seamlessly creating custom t-shirts and designs for Jay Z, Lily Allen, Mark Ronson, Dizzee Rascal, Justice, Busy P, Ed Banger, The Cool Kids, 45 King, Young MC, Pete Nice of 3rd Bass, Mark Bode’, Spank Rock, Amanda Blank, Rakim and HBO’s The Wire collection. Aaron LaCrate is one of the few young talents creating culturally relevant fashion and music at the same time, its this energy that makes Milkcrate such a original brand – representing so much more than just fashion and music.

Aaron LaCrate was born and bred on the gritty streets of East Baltimore, some of the same streets where HBO’s, The Wire was filmed. Aaron has become an internationally renowned designer, DJ, producer, CEO and creator of Milkcrate™ clothing. Aaron is best known for bringing innovative fashion, graphics, artists, and music into the spotlight and developing trend-setting designs for his Milkcrate™ RTW and accessory collection.

At the age of 10, a young skateboard punk, LaCrate began experimenting with DIY culture. He started hand drawing, and airbrushing custom t-shirts for friends, DJ’ing at local hot spots, and writing graffiti. His first music studio was in his basement where he created mix-tapes and t-shirts to sell throughout Baltimore. LaCrate was the youngest working DJ in Baltimore prior to attending Syracuse University, where he took over the campus music scene. He spent summers in NYC interning for Def Jam, Island Records, Payday and Roc-a-fella Records helping with the launch of Jay-Z’s classic album Reasonable Doubt.

As a music producer, Aaron LaCrate has given the B-more edge to mega pop stars, Madonna, Lily Allen, Dizzee Rascal, Souljah Boy, The Cool Kids, Amanda Blank, and many more. “Originally hip-hop was about being creative, having fun and partying – I’ve never forgotten that! – Aaron says.

As a DJ, Aaron LaCrate has rocked the turntables worldwide alongside Lily Allen, Mark Ronson, Dizzee Rascal, Rakim, and Kanye West. This summer, Aaron performed at Splash Music Festival in Germany and three sets at Bonnaroo to thousand of loyal fans. The excitement of LaCrate’s productions reached Marc Jacob’s who used three of Aaron’s tracks for his fashion runway show and LaCrate has designed exclusive special-edition music inspired fashion collaborations for Jay Z, Vans, colette, cashmere king Lucien Pellat-Finet, Futura, Stash, Haze, Coca Cola, HBO, Dazed & Ferrari. Aaron LaCrate’s music has appeared in major motion pictures, Observe and Report, Entourage, and The Wire.

This Fall Aaron LaCrate will be designing and launching a special range of The Wire clothing based on the famous Baltimore show. HBO’s choice of Aaron LaCrate to spearhead this project is a testament to his unique creative vision and ability to develop fantastic energizing products into the marketplace. All of this is woven into the fabric of each Milkcrate™ t-shirt, a true lifestyle brand that keeps you looking fresh, smart, and cool.

Stay up on the latest Aaron LaCrate happenings at www.milkcratenyc.com/blog

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