In Recognition Of November, National Alzheimer’s Month, New Product That Comforts Alzheimer's Caregiver Patients Introduced
Founder Patricia Bailey launches NEW senior care brand, at www.AdvanceComfort.com with help in managing those with Alzheimer’s.
Dallas, TX (PRWEB) November 7, 2009 -- How do we care for our loved ones who have Alzheimer’s? How can we hold on to the memories of our loved ones as they descend into the fog of Alzheimer’s?
These questions take on more urgency during November, National Alzheimer’s Month and view recent studies that confirm the grim reality; more than 115 million globally, will contract Alzheimer’s disease by the year 2050. This figure is more than what was originally predicted, making this an unfolding family tragedy.
With millions of families impacted by this deadly disease -- that statisticians confirm will outpace earlier projections -- the challenge of holding on to the memories, managing Alzheimer’s, and finding ways to reach a loved one becomes very real.
Marketing maven Patricia Bailey struggled with this dilemma as she watched, with despair, as her once-vibrant mother sunk deeper into the black hole of Alzheimer's. As her caregiver and loving daughter, Pat was desperate to find a way to humanize her to the medical staff treating her. At the same time, she sought to find a way to connect with her, in spite of her prognosis and deteriorating condition.
Parlaying her marketing strengths, driven by the purity of a daughter's love, and inspired by her devotion to God, Bailey created Advance Comfort™. The line of products found at www.AdvanceComfort.com humanize the Alzheimer’s patient, inspire and uplift all involved in the loved one’s care, and help the medical staff reach those with Alzheimer’s.
The flagship item in the line found on www.AdvanceComfort.com is the Managed Care Lifestyle Poster. HIPAA sensitive, no last name or year of birth allowable, an Advance Comfort™ Managed Care Lifestyle Poster combines lifestyle information (place of birth – career- siblings, children, life milestones, etc) with artwork indicative of their special interest. The information is presented in a colorful, vibrant poster format and placed in organized, easy to understand fields.
By drawing from the information contained on the poster, the staff can learn information on family member’s elderly love ones when they transition to a nursing home or assisted living environment. And, by relying on this information, the family member is viewed as a human being with a background of wants, loves and desires as opposed to a “patient in Room 3B.”
The nuggets of information and anecdotal snippets that the Advance Comfort™ Managed Care Lifestyle Poster provides, opens up a window, helps staff connect with the loved one and keeps the family love link strong. This allows the care giving staff/medical and emergency staff to view KEY LIFESTYLE FACTS of which they then use to engage the resident/patient. This creates greater social exchange and dialogue which ultimately helps builds GREATER relationships and dialogue built on caring, which relaxes the resident/patient and builds a GREATER sense of trust.”
Pat says the Advance Comfort™ products, when placed in the elder’s room, “Provide a gentle reminder about the uniqueness of one’s family member. This enables the medical staff attending to your family member have some insight into your loved one so caregivers can feel at ease and comfortable as they engage in dialogue.”
Bailey acknowledges that caring for an Alzheimer’s patient is daunting and sometimes frustrating. This is exacerbated if the patient has no insight into the patient. However, she says, the Advance Comfort™ products encourage pleasant dialogue and social exchange. This makes it easier for staff and family.
In a dramatic endorsement of the line’s power to connect, Bailey recalls that her mother’s favorite singer was Brook Benton. This was documented on her Advance Comfort™ poster. “When the staff learned this, they began continually playing Brook Benton songs in her presence,” recalls Bailey. “This sparked something in my Mother that was soothing and comforting and helped lift the veil of Alzheimer’s. This also helped Mom return to her younger days as Alzheimer’s patients tend to do. However, this was a positive sign and helped with her treatment.” Bailey added that others have found the posters comforting:
"It is comforting to know, in so many ways, that Advance Comfort™ via www.AdvanceComfort.com is there for my Mother and my family." -- Darlene Greene – President – Ina Mae Greene Foundation
“The Advance Comfort™ Managed Care Lifestyle Poster at www.AdvanceComfort.com chronicles a patient's life. It also captures ways to reach a patient in creative ways. And it provides some solace for the family who struggle with Alzheimer’s but find comfort in the Poster for recreating memories. It helps everyone because it is a gift rooted in love and in hope. It is a source of joy that produces a glimmer of light against the ravages of this disease. And, when faced with this daunting disease, Advance Comfort offers the type of support so vital to all touched by Alzheimer’s.” -- Melody McDowell - Melody Service – Chicago, Il
“As a Pastor, I am becoming more and more aware of Alzheimer’s and other elder related diseases among my church members and the senior loved ones in their lives. Advance Comfort™ provides information and tools on caring for the aging I can share with my congregation and staff ministers.” -- Pastor Lawrence Robinson – The Potter’s House of Dallas
“Alzheimer’s is devastating not only for the patient but for the families as well. As a therapy provider it is often a struggle to find out what words or memories may ease our patient’s fear of seeing new faces and being in an unfamiliar environment. Lifestyle Posters now offer healthcare providers a beautifully therapeutic means of insight into the lives of our patients who are otherwise not in the position to verbally recall information such as names of family members or favorite memories. I’m sure other healthcare disciplines from Occupational Therapy to Nursing will no doubt find them the most helpful tool we’ve seen in the industry in a very long time!” -- B. Williams - COTA/L - Occupational Therapy
Advance Comfort™, a Texas-based corporation was founded this year by Patricia Bailey who says the company puts God’s families first. The company’s mission is to develop soothing life enhancing caregiver and consumer product solutions, tools and services that help caregivers help care for others. The posters can be purchased on line for $45.00. For more information, and to purchase products online, log on to www.AdvanceComfort.com.
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