Listrak Adds Senior Talent to Fuel Continued Growth

Director of Brand Strategy and Global Sales Director Join Email Services Company

Lititz, PA (PRWEB) November 9, 2009 -- Listrak, a leading engagement messaging solutions and service provider, today announced that Heather Bonura and John Flathmann have joined the company as Director of Brand Strategy and Global Sales Director, respectively.

In the role of Director, Brand Strategy, Bonura will be responsible for envisioning and articulating Listrak's strategic brand direction and marketing strategy for the company's managed email marketing solutions and professional services.

Bonura brings 15 years of strategic marketing experience to Listrak spanning professional services, solutions and technology. Most recently, Bonura held positions as Marketing Director for a web analytics consulting firm and prior to that was Director of Marketing and Communications for a Philadelphia interactive marketing agency. Bonura also held leadership roles with Fiserv Inc, KPMG and Nextel.

As Global Sales Director, Flathmann brings more than 20 years sales and business development experience to Listrak, and is challenged with winning new market opportunities among the Fortune 500 and Global 2000.

Most recently Flathmann served as Director, Business Development at Sales Performance International, a sales performance solutions selling company. Prior to Sales Performance International, he held the role of VP, Sales and Business development at Corporate University Xchange, a management consulting company. Flathmann also worked for KnowledgePlanet (now mzinga) and RWD Technologies.

"We are excited to welcome both Heather and John to the Listrak team. Heather's success in marketing interactive and professional services and John's acumen in business development with Fortune 500 companies is integral to our future success," said Listrak CEO, Ross Kramer.

"Email marketing is continually evolving and remains a high potential ROI channel for marketers. Our goal is to enable clients to engage their audience with tailored messages by using analytics, progressive profiling, dynamic content, triggered messaging and automation to increase email marketing performance," added Kramer.

About Listrak
Listrak is an engagement messaging solutions provider offering marketers the platform and expertise necessary to engage their audience with email conversations. Listrak works with companies like Motorola, Navistar, Royal Bank of Scotland, Waterford Crystal, and Woflgang Puck to develop engaging email marketing solutions that increase ROI. Visit www.listrak.com to learn more.

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