AIPMM and Two West, Inc. Bridge the Gap between Cultural Anthropology and Global Marketing
The Association of International Product Marketing and Management (AIPMM) and Two West, Inc. have partnered to help product marketers and managers make global marketing decisions with the insights of cultural anthropology.
Kansas City, Mo. (PRWEB) November 9, 2009 -- The Association of International Product Marketing and Management (AIPMM) and Two West, Inc. announced today their partnership to bring enhanced educational programming to AIPMM members. With a focus on anthropology and sociology, Two West will develop educational webinars, research papers, editorials and workshops to help product managers more efficiently and effectively design and market products.
“We have seen a growing need in the industry to inform global marketing decisions with the insights of cultural anthropology. It is only through a holistic, anthropological perspective that we truly gain a complete picture of an individual customer or market. Two West's expertise in cultural anthropology and marketing design makes them the ideal partner to deliver valuable content our members would not be able to find anywhere else,” said Therese Padilla, President and co-founder of the AIPMM.
The partnership kicked off on November 5, 2009 with “Marketing to Apes,” the first webinar in a four-part series. Educational programs will continue at the AIPMM Product Management Educational Conference with “From Intelligence to Insights to Action,” a workshop to help product managers turn ethnographic insights into innovation.
“There is more competition than ever to develop and market products that people need, want and value. AIPMM gives their members access to some of the best educational resources to help them do this. We are excited to be part of their programming, and look forward to our partnership,” said Ethan Whitehill, Two West CEO.
Additional programs will be announced throughout the year at www.aipmm.com.
About Two West, Inc.:
Two West, Inc. is a transformation design firm that helps retail, consumer and entertainment brands discover hidden shopper truths and design solutions that grow awareness, sales and distribution. Two West was founded in 1997 and has offices in Los Angeles and Kansas City, MO.
http://twowest.com/
About the Association of International Product Marketing and Management:
The AIPMM provides training, education, certification and professional networking opportunities to its individual and corporate members, and sponsors. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs.
http://www.aipmm.com/
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