Search Marketing: Marin Software Introduces Multi-Dimensional Analysis

Share Article

Latest version of Marin Search Marketer offers industry-leading capabilities for uncovering new insight into paid search to drive higher ROI.

Today, Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, announced the release of a new version of its flagship product, Marin Search Marketer®, which includes powerful new features designed to deliver unique insight into search performance, so companies can make better, timelier business decisions to drive higher marketing ROI.

Historically, search marketers have had to choose between organizing search campaigns to optimize for publisher campaign structures or business reporting requirements. As a result, business analysis independent of search campaign structure was either impossible or required hours of spreadsheet analysis.

With this release, Marin Search Marketer allows marketers to roll up search performance data based on an unlimited number of customer-defined business dimensions independent of search publisher campaign structures, delivering deeper insight into the impact of search across business lines, promotions, geographies, and more. These insights drive better decision making and allocation of spend, and eliminate the need for countless hours of manual spreadsheet efforts. For example, a retailer could quickly review all back-to-school campaigns or all activity from men’s and women’s sales; a travel company could see all Hawaii promotions or all cruise sales; and a lead generation company could view all nursing school or all health insurance leads.

New Features Immediately Available to All Marin Search Marketer Clients:
Dimensions – Marin’s Dimensions functionality enables search marketers to optimize search campaign structures for financial performance, maximizing ROI, while having complete freedom to report on search results in the manner most appropriate for business analysis, e.g., business line, geography, brand vs. generic, online vs. offline, seasonal promotion, etc. With Marin Software’s new Dimensions reporting, marketers can tag, roll up, and report on search performance using an unlimited number of business dimensions.

Assist Tracking – Consumers often click on a search ad more than once before they actually convert. Many terms that are “early” in the consideration cycle, however, may not receive full credit for conversions from analytics tools that only attribute value to the last click. Marin’s powerful new Assist Tracking capabilities allow advertisers to accurately measure the value of each click in the path to conversion, ensuring bids are optimized around the full spectrum of user behavior. Clients can customize attribution schemes to meet the unique requirements of their business, and include keyword assist data in automated bidding calculations.

Universal Search, Find, and Replace – With this release, enhanced tools for cross-publisher campaign edits provide new efficiencies for managing large scale search programs. Keyword and copy editing for paid search typically occurs in spreadsheets, with high volume campaigns requiring multiple downloads and uploads to process large data sets. Marin’s universal search, find, and replace capabilities allow marketers to adjust keywords and creative in bulk from within the Marin Search Marketer interface, streamlining workflow and saving time.

Budget Pacing – Marin’s new Budget Pacing capabilities offer fully automated reporting on actual and projected spend against budget, allowing search marketers to anticipate and respond to overruns and shortfalls quickly. Clients can enter and track budgets by publisher, automatically track month to date and projected spend, and quickly visualize and understand variances against plan.

Multi-Currency Support – Multi-currency support delivers an integrated view of paid search for multi-national campaigns, simplifying management and delivering better visibility into business and country specific performance. Marin Search Marketer provides the ability to link multiple accounts with different currency settings into the same interface, with automatic currency conversion for all revenue, cost, and bid data.

Quotes:
“Paid search is driving a growing portion of business activity. Yet, while marketers spend ever more on paid search, they are forced to manage large-scale campaigns with little visibility into the impact of these programs across business lines and initiatives,” said Chris Lien, CEO of Marin Software. “With Marin Dimensions, search marketers can now have the best of both worlds: search campaigns optimized for maximum ROI with the publishers, and the freedom to roll up and analyze search activity in terms that business people can understand. With Marin Software, now search marketers can participate in the broader business conversation, instead of just reporting on clicks.”

Resources:

About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 150 companies, including many of the world’s largest interactive agencies and advertisers, use Marin Search Marketer to manage more than $600 million of annual paid search spend.

###

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Kari Moe Straley
Visit website