Yummi Bears® Organics, Yummi Bears® and Slice of Life® Gummy Vitamins Take Top Awards at the Natural Products Expo East Show

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Since its creation in 1995, Hero Nutritionals has been making vitamin history in the natural products industry with unique and innovative products. All three of their gummy vitamin categories brought home top awards and outstanding recognition at the Natural Product industry's Premier Show for Buyers.

Hero Nutritionals’ brings home top awards from the Natural Products Expo East Show in New Product Showcase, Industry Innovator and Best Children’s Supplements 2009.

Hero Nutritionals brings home top awards from the Natural Products Expo East Show in New Product Showcase, Industry Innovator and Best Children's Supplements 2009.

Recognized Industry Trendsetter:

Yummi Bears Organics® Gummy Vitamins - New Products Showcase Award 2009

Natural Products Expo East hosted the 7th Annual New Products Showcase Awards and honored Yummi Bears Organics® by Hero Nutritionals as the Best in Show Award Winner in the Supplements category. Winners of this award are selected by Retail Buyers recognizing outstanding new products in the industry. Hero Nutritionals New Product Line, Yummi Bears® Organics was voted by buyers attending the Natural Products Expo East as the Best New Product in Supplements.

Buyers recognize that Yummi Bears Organics will bring new consumers and incremental sales to the Gummy Vitamin Category. In fact, Yummi Bears Organics have been proven to provide 96% incremental sales growth to the Gummy Vitamin Category.

Yummi Bears Organics® was launched September 2009 and has been a tremendous success. The first and only organic gummy vitamin is available in 5 organic varieties, Multi Vitamin, Bone Builder, Super Vision, Immunity Shield and Brain Booster. All organic varieties are GMO-free, gluten-free, casein-free and allergen-free with all natural fruit flavors and natural colors.

Recognized Industry Innovation:

Hero Nutritionals was awarded the Prestigious 2009 Industry Innovator of the Year Award for Hero's innovation in launching the first ever gummy vitamin for adults, Slice of Life® Gummy Vitamins.

Natural Foods Merchandiser awards Hero Nutritionals' Slice of Life® Gummy Vitamins the Industry Innovator Award. This award is given with focus on a new generation of companies that transform their categories to meet the evolving needs of interests of today's naturals consumers.

This award symbolizes Hero's recognized leadership in not only creating the gummy vitamin category, it also recognizes Hero continually innovating the category with new, incremental concepts that drive category growth

After the launch of its Yummi Bears® children's gummy line, Hero Nutritionals discovered parents everywhere had a secret, they were eating their children's vitamins. In 2008, the company introduced Slice of Life® gummy vitamins for adults in 6 delicious varieties, Multi-Vitamin with Lycopene, Omega 3-6-9 Fish Oil Free formula, Energy + Vitamin B12, Vitamin D3, Vitamin C with Pomegranate and COQ10.

Recognized Industry Leadership:

Better Nutrition, the country's leading independent health food store magazine announces the winners of their Best of Supplements Awards at the Natural Foods Expo East September 2009. Hero Nutritionals is proud to announce winning the award for best children's vitamin, Yummi Bears® Multi-Vitamin & Mineral.

Hero Nutritionals Flagship Product, Yummi Bears® Multi Vitamin & Mineral has long been held as the recognized Gold Standard in Gummy Vitamins for Children with the best performing, best tasting product. This Award Winning Product garnered yet further Industry Recognition by receiving Better Nutrition's Best of Supplements Award for 2009.

Hero's Yummi Bears® is the #1 Nutritionist Preferred gummy vitamins for supplemental value in nutrition and has won numerous awards with Kids Kritics Choice for the best ingredients and taste for gummy vitamins for kids. Yummi Bears® gummy vitamins are easy to chew, gluten-free, casein-free and allergen-free with all natural fruit flavors and all natural colors. Yummi Bears® gummy vitamins are available in 11 varieties, Multi Vitamin, Multi Vitamin Vegetarian, Omega 3-6-9 Fish Oil Free formula, DHA, Vitamin C, Echinacea, Fiber, Whole Food, Vitamin D3, Calcium Vegetarian and Child Bright A.M. - P.M. Formula for Focus.

About Hero Nutritionals:

Established in 1995, Hero Nutritionals is the leader in creating innovative & unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins & minerals into a gummy delivery system. The concept of Yummi Bears Gummy Vitamins was to encourage children to enjoy their daily vitamins by eating their great tasting gummy bear vitamins. Hero Nutritionals offers a complete line of vitamins and supplements for children and adults. For more information on Hero Nutritionals visit their website http://www.heronutritionals.com or call 1-800-500-HERO.

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Theresa Cavazos
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