LEVEL Promotes World Usability Day

LEVEL Studios, an independent digital agency, today announced that the company will sponsor World Usability Day 2009 and promote the event in each of the agency's three studio locations.

San Luis Obispo, CA (PRWEB) November 12, 2009 -- LEVEL Studios, an independent digital agency, today announced that the company will sponsor World Usability Day 2009 and promote the event in each of the agency's three studio locations.

Established in 2005 by the Usability Professionals' Association, World Usability Day is an international initiative designed "to increase the public's awareness of the need to make services and products important to human life easier to access and simpler to use." This year, World Usability Day will focus on "Designing for a Sustainable World" by placing an emphasis on integrating human-centered design to support both economic and social sustainability.

Every year in November, World Usability Day orchestrates more than 200 events spanning 43 countries to promote and increase awareness regarding solid usability principles. World Usability Day advocates consist of Microsoft's Bill Gates and companies representing a wide range of industries, some of which include Sabre Holdings, TechSmith, Aquent, PayPal, Loop11 and Mad*Pow.

"LEVEL has been embracing user-centric design strategies across desktop, web and mobile platforms over the past decade - while systematically striving to adapt our methodologies to the market's change in interaction psychology," stated Alexander Mahernia, VP | Executive Creative Director for LEVEL. "As a result, we're very excited to be affiliated with this global event and participate as a member of a community committed to designing a sustainable world."

LEVEL applies a proven User Experience (UX) methodology that is rooted in an extremely simplistic principle based upon three fundamental tenets that work together: Data + UX = Brand. While each tenet contains a vastly complex and integrated process, the agency's goal is to focus on articulating the results in clear, simplistic and adaptable user-centric solutions that are easily digestible by clients and their consumers.

As a user-centric agency with a heavy focus on client workshops and ideation sessions, LEVEL works collaboratively with their clients, while combining intuition and data to excel at developing digital brand experiences. This process enables the company to better drive adoption, acquisition and retention strategies for their clients. LEVEL believes that their methodology is proven, but their behavior is adaptive.

"Our UX team is a collection of industry experts with usability backgrounds and degrees ranging from Psychology and Human-Computer Interaction to Library Science and Information Design," commented Mahernia. "Leveraging in-house and portable usability labs and eye tracking equipment, our team is able to collaboratively interact with both technology and creative services as part of an integrated product offering. This enables our agency to systematically validate solutions produced by our teams, through formal and informal data-driven tests, in an effort to ensure successful market adoption."

LEVEL UX services include:

About LEVEL Studios
LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments. Founded in 1995, the agency now operates three California studios specializing in user experience, digital media and application development.

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