It's All About Sharing: Saranac Gets Social

The F.X. Matt Brewing Company, brewer of the award-winning Saranac line of craft beers, has launched a new blog that spearheads a series of online social media efforts to stay in closer touch with customers. The new blog, called "Beer Bloggles," shares the latest Brewery news and information with the beer-drinking faithful. View video, interviews, tastings and more.

Utica, NY (PRWEB) November 11, 2009 -- The F.X. Matt Brewing Company, brewer of the award-winning Saranac line of craft beers, has launched a new blog that spearheads a series of online social media efforts to stay in closer touch with customers. The new blog, called "Beer Bloggles," shares the latest Brewery news and information with the beer-drinking faithful. Updates include regular posts by Brewery notables, videos of interviews with music artists from Saranac's summer concert events, fun and informative tastings with Nick and Fred Matt, and more.

The craft Brewery, the oldest in New York State and second oldest in the country, has embraced new media with the same passion they invest in their beers. In addition to launching a new website that allows visitors to interact, upload content and offer feedback, they also post videos to YouTube, and make regular updates to profiles on Twitter, Facebook and MySpace, where viewers can be first among their peers to get announcements of new brews, awards, tastings and music events.

From mobile applications and Twitter to Facebook, Myspace, and blogs, there are an almost unlimited number of new ways for companies to keep in touch with their customers, and for customers to share information with each other. In the beer-drinking world, traditional bar conversation and debate is as lively as ever, but the bar isn't the only place drinkers go to share their stories about great brews they've tried, or offer opinions on everything from the best regions for hops to the subtleties and pleasures of new beers on the market. As people become more connected digitally, beer aficionados, especially those who appreciate craft brewing, are turning to websites, blogs, online forums and social media to post or get information, watch videos, and share their knowledge with like-minded beer fans.

We’ve found that once someone tries our beers, word of mouth is all we need. These new forms of communication just provide more ways to spread the word.

How will it evolve? F.X. Matt Brewing Company hopes to deliver the Brewery's brand, and their family's beer, to more people more easily. They see these tools as a way to stay in closer touch with the people who appreciate Saranac's products.

"We are always looking for better ways to get our beers into the hands of beer drinkers everywhere," says Fred Matt, President of the F.X. Matt Brewing Company. "For example, we're planning to do more in-person events, like taking our tastings on the road. We'd love for our fans to promote and generate buzz about them even before we arrive in their towns. We've found that once someone tries our beers, word of mouth is all we need. These new forms of communication just provide more ways to spread the word."

Located in the foothills of the Adirondacks, F.X. Matt Brewing Company--New York's oldest brewery --has a long tradition of taking pride in what it makes. That's how this family-owned brewery has quietly earned its reputation as one of the country's most respected makers of specialty beverages. To learn more about their award-winning Saranac family of beers and soft drinks, visit the Brewery's web site at saranac.com.

###

Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/WmV0YS1TcXVhLVByb2YtTWFnbi1FbXB0LVBpZ2ctWmVybw==