Xylem Digital Launches the New Chiquita.com
Online environment reinvigorates legacy brand, drives fun and memorable consumer experiences.
Denver, CO (Vocus/PRWEB ) November 10, 2009 -- Xylem Digital (www.xylemdigital.com), one of the Rocky Mountain region’s leading digital advertising agencies, today announced its launch of the new consumer website for legacy brand Chiquita. The new Chiquita.com is a fun, interactive, educational and immersive online environment set to intrigue a new demographic of potential Chiquita customers while also delighting the brand’s robust base of consumer loyalists.
Chiquita selected Xylem for the project after seeing the agency’s digital work for pre-eminent food brand Jamba Juice. Chiquita sought a new site that balanced an engaging, fun and entertaining consumer experience with information critical to educating its target audiences about its array of healthy fruit offerings beyond bananas alone.
The new Chiquita.com merges the iconic Chiquita brand heritage (The Chiquita Banana Song and Miss Chiquita) with an updated web environment that will appeal to a whole new demographic of fruit lovers. Cutting-edge digital elements include a karaoke application utilizing the RED5 server, allowing users to record video via webcam, upload and share via social media portals including YouTube. The site also features a “Show us Your Stickers” photo-sharing page that incorporates Flickr, where consumers can display their Chiquita sticker photos.
“At Xylem, we specialize in building online brand experiences for consumers who are ‘Hungry for Fun.’ Creating these experiences is often about making people smile, which Miss Chiquita has been doing for generations,” said Patrick Gill, Xylem CEO. “We are honored to extend the Chiquita brand to a new group of consumers through this fun and educational website.”
Xylem has developed “Hungry for Fun” online experiences for myriad top food and restaurant brands, including Jamba Juice, Quiznos, Einstein Bros. Bagels, Chipotle, Jack Link’s Beef Jerky, Jimmy John’s Gourmet Sandwiches and more.
About Xylem Digital:
Xylem is a leading independent digital advertising agency working with top brands around the globe. To deliver measurable results, Xylem empowers brands to leverage complete interactive capabilities with strategically designed integrated campaigns. Established in 2000, Xylem is headquartered in Denver, Colorado. For more details, visit www.xylemdigital.com.
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