Platformic Announces Complete, Integrated Social Media Platform to Enhance User Experience, Audience Interaction on Websites
New feature enables businesses to build highly customizable social communities that allow audiences to create user profiles, comment, recommend content to others, blog and post user generated photo and video galleries.
San Diego, CA (PRWEB) November 10, 2009 –- Platformic, an end-to-end online web development environment (OWDE) and content management system (CMS) that allows businesses to quickly and easily build and maintain websites without coding or 3rd party authoring tools, today unveiled its new SocialSite™ Social Media Platform. SocialSite is a complete, integrated social media creation environment that enables companies to build highly customizable, complex communities to attract and retain website visitors and maximize brand interaction. With the new product, website administrators can easily integrate comprehensive social networking and social media functionality into any Platformic Enterprise website without requiring code, ftp, manual style sheets or JavaScript.
“At Platformic, we recognize the importance of social media as a tool for enhancing both the awareness and image of enterprise sites and brands. Because the social media paradigm revolves around content, we recognized the need for an integrated solution with the same flexibility and extreme ‘customizability’ that customers have come to expect using our enterprise content management platform. With the release of SocialSite we have made it easy for the site administrator to develop new and compelling ways for website visitors to interact with content. The dynamic nature of this approach ensures continued community participation and makes SocialSite an invaluable part of the Platformic Enterprise solution,” said CEO, Claudio Canive.
Website visitors can use the new environment to create their own user profiles, blog, comment and recommend content to other users, and add rich media, such as photo galleries and video. Site members can invite friends and message each other based on their privacy settings. Comments, recommendations, ratings, and other user generated content (UGC) can be searched via Platformic’s SiteSearch, which allows all article, user, and rich media-based content to be searched from a single, seamless location. Site administrators can search UGC in a myriad of different ways including by category, most recent, most popular and most recommended. Unlike third party solutions, where coding is required to build and optimize the social media experience, using a point and click methodology, administrators can place SocialSite modules on any page and configure how user content can be displayed and integrated into the website without writing a single line of code.
“Now more than ever visitors, members, fans, and customers want to feel empowered and heard while interacting with the content and other visitors on a website, just as they would with the company itself. By increasing website interactivity through the implementation of social media tools, organizations can gather valuable feedback directly from the target audience and use that information for monetization, reputation management and brand enhancement,” added Canive.
Platformic’s SocialSite Social Media Platform allows administrators to easily implement the following website features, enabling visitors to:
| | - Create their own user profiles with customizable elements, including the ability to upload their own avatars or use defaults provided by the organization.
- Send friend invitations via email and interact with other members.
- Make profile access public or restricted to friends only.
- Post to any number of social media focused sites such as Twitter, Facebook, Digg, Delicious, and many others.
- Comment on information on the website, rate and/or recommend other comments on the sites (feedback can be tied back to the visitor’s profile).
- Post pictures and UGC in AVI, MOV, WMV, MPEG / MPG and other formats.
- Set up a personal photo gallery or post pictures to category-specific galleries created by SocialSite administrators.
- Post blogs and articles of interest pertinent to content on the site.
- Sign up for and correspond with others in forums set up by the organization.
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The SocialSite Control Panel enables website administrators to control content. This includes the ability to assist in user management and abuse management with flexible moderation strategies.
Platformic’s patented technology, used by leading companies around the globe such as Comcast, Fox, Tribune, Bicoastal Media, Broadcast Company of the Americas and Peak Broadcasting, enables users to easily build and manage media-rich websites that incorporate social media tools and user generated content. Users can “visually” create layouts and manage content from a browser in a fraction of the time while adhering to professional standards. The result is a completely customized website and CMS with the ability to change the layout and content quickly and easily. Users can update sites or change their entire look in minutes with no downtime. Staff members with little or no web experience can then simply update the sites more often to keep content fresh and make the site “stickier” for visitors.
The SocialSite™ Social Media Platform is currently available to existing Platformic users.
About Platformic
Platformic is a complete end-to-end online web development environment (OWDE) and content management platform that allows businesses to quickly and easily build/update websites in real-time without sacrificing professional or creative standards or writing a single line of code. Used by leading companies such as Peak Broadcasting, Comcast SportsNet, and others, Platformic enables even users that are not technical in nature to visually create feature-rich websites from their browser that incorporate podcasts, video blogs, user-generated content, and other interactive tools and further the organization’s online goals. Platformic makes updating content and its various formatting easy to manage, throughout the website, from a central place. Its versatility allows departments throughout an organization to expand online offerings and do more with less. For more information, visit www.platformic.com.
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