Marine Layer Redefines Men’s Casual Fashion By Launching An Eco-Friendly Line of Shirts Featuring In-Between Sizes; Smedium, Marge and Larger
Marine Layer, a men’s casual apparel brand based in San Francisco, announces the launch of its casual shirt line with in-between sizes and a new eco fabric that’s uniquely soft. The improved sizing system and personalized ‘Fit Finder’ application on marinelayer.com make it easy for anyone to get the perfect shirt.
San Francisco, CA (PRWEB) November 10, 2009 -- For all those men out there stuck between sizes, and those guys scared to part with their favorite worn-out tee, Marine Layer has a new favorite shirt for you. Marine Layer, founded by Michael Natenshon, announced today the launch of its casual shirt line with in-between sizes and a new eco fabric that’s uniquely soft. The improved sizing system and personalized ‘Fit Finder’ application on www.marinelayer.com make it easy for anyone to get the perfect shirt.
Like most male professionals, Natenshon could never find a good tee that fit, and felt, like the precious few in the top of his “rotation.” Mediums were always too tight, larges were too long and the dryer often made new shirts too short. After putting up with these fashion faux pas for too long, Natenshon set out to create a line of better-fitting, broken-in shirts.
Marine Layer Product Assortment
Made from a custom eco-friendly fabric, Marine Layer shirts are knit in Los Angeles, cut and sewn by a garment maker in San Francisco and then dyed and shrink-washed multiple times by a small dye house in Oakland. Priding themselves on their unique fabric, Natenshon says, “We use a special blend of Pima Cotton and Micro Modal – a natural fiber sustainably made from Beech wood chips – that is difficult to work with, but much softer and stronger than pure cotton.”
After nine months of test products and sampling, Marine Layer launched a small run of shirts in April 2009, and today launches a new ecommerce platform with more styles and their proprietary Fit Finder application. Marine Layer has collected sizing information from their first 400 customers and created a tool that determines your size by simply entering your height and weight. The application displays the most popular size among customers with similar profiles. T-shirts and polos are available for exclusively at http://www.marinelayer.com.
About Marine Layer
Marine Layer is a men’s casual apparel brand based in San Francisco. Their t-shirts and polos retail from $35 - $60 and are manufactured in California using a custom sizing system. They are only sold online at www.marinelayer.com.
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