Alice.com Announces $6 million in Funding and Rapid Growth
Newly launched service averaging over 1,000,000 unique visitors each month.
Middleton, WI (PRWEB) November 10, 2009 -- Alice.com, the online platform that allows consumer packaged goods (CPG) companies to sell direct to consumer, today announced that it has completed a $6 million round of funding. The latest funding comes from a group of private investors and brings the total amount raised by Alice.com to date to more than $10 million. The company will tap the funding to continue to manage its growth and onboard additional manufacturers onto its unique industry platform.
Since opening the Alice.com service to the public on June 23, 2009, the company has experience rapid customer growth, and is currently averaging more than 1 million unique visitors to the service on a monthly basis. After setting up an account, consumers are able to select and save all of their household essentials, ordering just the items they need with the promise of always free shipping, automatic coupons, and a reminder system that makes it easy to avoid the chore of shopping at the store for goods like diapers, detergent and toilet paper. Instead of selling products as a traditional retailer, Alice.com provides an open platform for CPG manufacturers to sell directly to consumers, passing along significant cost savings and transforming mass-market advertising dollars into direct consumer value.
“We have been extremely pleased with the reception that the Alice.com platform has received in the marketplace from both consumers and manufacturers alike,” says Brian Wiegand, CEO. “Direct to consumer sales by manufacturers is a growing trend online, and the Alice.com platform is helping the CPG industry open up a direct channel to its mainstream consumer. It’s a win-win that brings great value to the end consumer, and critical consumer relationships and insights to the manufacturer.”
The site is available to consumers and Consumer Packaged Goods manufacturers now at www.alice.com
About Alice.com
Alice.com is a new online platform that better connects manufacturers and consumers in the giant consumer packaged goods (CPG) market. The company’s shared industry platform enables CPG manufacturers to sell goods direct to consumer and gain an immediate direct response capability for all of their marketing and advertising spending. Co-founders Brian Wiegand and Mark McGuire have an entrepreneur track record that includes three previous start-up successes: Bizfilings.com (sold to Wolters-Kluwer in 2001), NameProtect.com (sold to Corporation Services Corporation in 2007), and Jellyfish.com (sold to Microsoft Corporation in 2007).
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