IT247, Consumer Electronics leader, Appoints ClickThrough Marketing For Search Engine Optimisation Task

Digital marketing agency, ClickThrough Marketing (www.clickthrough-marketing.com), have been appointed by online electronics retailer IT247 to oversee all search engine optimisation for their ecommerce website.

London, UK (PRWeb UK/PRWEB ) November 12, 2009 –- Digital marketing agency, ClickThrough Marketing (www.clickthrough-marketing.com), have been appointed by online electronics retailer IT247 to oversee all search engine optimisation for their ecommerce website.

IT247.com, owned by IT infrastructure specialists SCC, have charged ClickThrough Marketing with the task of optimising IT247.com, a major laptop computer and electronics retail website, increasing both website traffic and online sales in an increasingly competitive marketplace.

IT247 have appointed ClickThrough Marketing, enhancing their online presence now so they are best placed to benefit from this increased demand

ClickThrough, an Internet Marketing Agency with a keen focus on SEO (search engine optimisation) have developed specific strategies to help businesses increase their online visibility and conversions, working closely with clients to develop solutions that meet their needs.

Andy Wright, Director of Merchandising for IT247, explains “in the current tough market you need partners who are prepared to understand your business and your drivers. ClickThrough are certainly a business that are prepared to do that”.

As well as working to improve the online visibility of IT247.com in search engines, ClickThrough Marketing will also be working to increase the online profile of IT247 on UGC (user generated content) websites.

Phil Robinson, ClickThrough Marketing founder said “online retailers know people are spending more time on user generated content sites which they view as trustworthy sources about new products and services. Progressive retailers like IT247 understand that in order to continue to grow their businesses they need to be able to incorporate UGC, such as user reviews, into their marketing strategies.”

The appointment was made after a competitive pitch process. “When selecting a partner to run its SEO, IT247 looked for a company that shared the same values of value and great customer service” said Tracy Westall, Sales and Marketing Director for IT247. “The parallels with ClickThrough’s ethos were obvious from day one, and this made the decision straight forward” she added.

Notes for editors

Contacts:
Lindsey Annison, Web PR Manager, ClickThrough Marketing
Telephone:    +44 (0)845 057 3349
Email:            experts(at)clickthrough-marketing.com

About ClickThrough Marketing

ClickThrough Marketing are an Online Marketing Agency specialising in driving traffic, enquiries and sales. Our Internet Marketing services include; Search Engine Optmisation, Pay Per Click Marketing, Social Media Strategies, Website Conversion Enhancement & Web Analytics.

Why Are We Different?
1.   We don’t believe in contract tie ins
2.   Clear & flexible pricing structure
3.   We are website conversion experts
4.   We offer free training workshops

Our Founder & Search Marketing veteran runs some great free training webinars on best practices - you can register for these here
http://www.clickthrough-marketing.com/webinars.php

About IT247.com

IT247.com became a trading brand of SCC in October 2007, selling IT products in the business to business market. The company has one of the largest, most up-to-date and accurate catalogue of IT, consumer electronics and related accessories IT products available in the UK. With 35 years of sustainable, profitable growth, SCC has a long and enviable track record of helping customers to get more from their IT investment.

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