Lending Pounds' new website interface offers better navigability, more streamlined application process and improved usability to enhance the borrowing experience.
(PRWEB) November 12, 2009
Lending Pounds has announced the launch of its new, radically improved website that offers easier navigability and a more streamlined application process. In this tough economic clime, when customers are hoping to get some quick cash to address their emergency expenses, a cumbersome interface can leave them frustrated. For payday lenders, it is the first few minutes that decide if they grab the attention of customers or put them off with a shoddy website. With the new user interface, Lending Pounds aims to reduce the time spent by customers on the website by 50%, thus enhancing the overall borrowing experience.
The much improved interface of Lending Pounds has easy links to the application form, a ‘How It Works’ section that offers a comprehensive yet easy-to-understand description of the loan process, as well as informative articles that offer tips on applying for and using payday loans carefully. It has been the endeavour of this payday lender to make the loan procedure extremely simple for customers, and this recent revamp is a positive step in that direction.
For payday lenders, attention to detail and simplicity in website design are prerequisites to establishing a strong reputation and winning the customer’s confidence. Lending Pounds has continually strived to serve its customers in the best possible manner and constant refinements to the lending process have been undertaken to make it easy for people to cope with the financial crisis.
“I turned to Lending Pounds when I had this whole bunch of pending bills, although I had initially felt discouraged reading stuff other people had to say about how payday lenders try to make an impression with their flashy website and tall claims. I tried not to go by first impressions, and to my delight, I found that all I had to do was read a short description about the loan process and then fill up the application form. I never knew getting cash was that simple,” says Jane G., a happy customer of Lending Pounds.
For Lending Pounds, every new visit and the addition of every new customer is a learning experience. Feedback from customers is taken very seriously, and efforts are made to ensure that the usability of the website leaves nothing to complain about. The newly launched website affirms this dedication towards providing exceptional customer service.
To find out more about Lending Pounds, visit: http://www.lendingpounds.co.uk
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