New Book Release Reveals the Magic Behind Marketing and Creating a Six-Figure Business
In his new book, Big Birthday Party Business, magician John Carlson, the most sought-after children’s entertainer in the New Jersey/New York metropolitan area, shares his insights and tips on having a lucrative career as a children’s birthday party entertainer.
Brick, NJ (PRWEB) November 16, 2009 -- With the publication of his first book, “Big Birthday Party Business,” magician John Carlson pulls back the curtain and shares exactly what’s up his sleeve in marketing and operating his successful birthday party business. One of the most sought-after children’s entertainers in the New York/New Jersey metropolitan area, Carlson has developed his performance into a business earning six figures, and he is now sharing his secrets to success.
Carlson has been a magician and children’s entertainer for over twenty-five years. Upon his retirement from the New York City Police Department after twenty years, he successfully leveraged a part-time venture into a full-time career with dozens of national performances as well as several appearances on Late Night with Conan O’Brien on his list of credits. Carlson also trains other magicians to perform the same type of show as his.
In explaining his reasons for publishing his book and sharing his secrets, Carlson said, “I wrote ‘Big Birthday Party Business’ to help other children’s entertainers really understand this business we’re in. It doesn’t matter if you’re a magician, clown or juggler; first and foremost, you’re an entertainer. The tricks, antics and physical skills are merely tools to create laughter and happiness for children… and adults. The ability to have fun while you’re doing that is the icing on the cake.”
His book explores and explains topics ranging from creating a polished performance to phone skills and etiquette to the realm of Internet-based marketing. He openly shares how he increases the value of his performances, deals with children and adults, copes with stage fright and offers advice on using agents. In “Big Birthday Party Business,” Carlson also includes a comprehensive list of vendors and Web sites he uses and recommends, saving other entertainers hours of research.
Well-known author and motivational speaker, Julian Franklin said, “While some performers might think of birthday party shows as an entry point or stepping stone, the real pros know this recession-proof market of a constantly growing customer base can be one of the most lucrative and rewarding business models. And no one knows the ins and outs of the birthday party business like John Carlson. From routines, performing, and travel to the vitally important business side of things, John Carlson knows how to make a consistent six-figure income doing what you love while sleeping in your own bed every night.”
“Big Birthday Party Business” is now available at www.bigbirthdaypartybusiness.com. Carlson will also be lecturing at magic conventions throughout the country and internationally.
In summing up why he’s opted to share his secrets, Carlson says, “I love what I do and want to share my passion for entertaining children. I know that may sound corny especially coming from a rough, tough New York City cop, but it’s the truth.”
For more information, contact John Carlson, 732-477-3990, www.johnsmagic.com.
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