SecretBuilders wins 2009 NAPPA Award

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SecretBuilders recognized as a 2009 NAPPA Honors winner in the Software, Video Games, and Websites category

“Being chosen a 2009 NAPPA winner is a high honor for SecretBuilders,” said Umair Khan, CEO of SecretBuilders and parent of three. “It goes a long way to validate what we at SecretBuilders have been working so hard to achieve.”

SecretBuilders, a virtual world with an emphasis on creativity and historical adventure for children, has been selected as a 2009 NAPPA Honors winner in the Children’s Products competition. The National Parenting Publications Awards (NAPPA) recognizes only the best children’s products for this prestigious award. The winners were officially announced on NAPPA.Parenthood.com on November 1, 2009.

“Being chosen a 2009 NAPPA winner is a high honor for SecretBuilders,” said Umair Khan, CEO of SecretBuilders and parent of three. “It goes a long way to validate what we at SecretBuilders have been working so hard to achieve: a website that parents want their children to visit that children also want to go to. And it is especially gratifying that the NAPPA award selection includes the opinion of children.”

SecretBuilders joins the ranks of past winners such as Club Penguin and Webkinz. SecretBuilders, however, is unique among virtual worlds in how it attracts children to its entertaining elements while exposing them to literary and cultural concepts and characters. In SecretBuilders, Children live and play amongst characters and concepts from the arts and humanities: they do quests alongside King Lear and Galileo, enter creative contests, hover around famous art work in Frank & Stein's Gallery, order slimy treats at the Weird Brew Café (run by the Weird Sisters from Macbeth), or visit Confucius or Copernicus' homes to take challenge quizzes.

“Typically, children’s web sites offer pure entertainment but little nutritional value – ‘chocolate fudge’ – while educational sites sugar-coat skills-building programs but lack real appeal – ‘chocolate-covered broccoli’,” says Bob Brattesani, VP of Creative Design. “SecretBuilders is neither ‘chocolate fudge’ nor ‘chocolate-covered broccoli’ – it is more like Cheerios, both appealing and nutritious. And we are delighted that NAPPA agrees!”

NAPPA is the primary source for parents and professionals looking for the best children’s products and parent resources. The NAPPA Children’s Products competition has been highlighting the best children’s toys, games, music, software/video games, Web sites, books, magazines, DVDs, and storytelling/spoken-word recordings for the past 19 years. NAPPA’s approval indicates that SecretBuilders has been rigorously tested against strict criteria of expert judges, parents and kids. NAPPA award winners are distinguished from hundreds of other products from all around the world, putting SecretBuilders in a rare category of the best.

About SecretBuilders
SecretBuilders is a virtual world and casual MMO game with an emphasis on creativity and historical adventure for children 6 to 14 years old. Children live and play among fictional and historical characters such as Shakespeare, Galileo, Mozart, Oliver Twist, Plato, Van Gogh and Amelia Earhart, learn concepts from the arts and humanities. They take quests, publish artwork and writings, play scores of casual games, enter contests and participate in an extensive virtual economy and social life. Children are also given the tools to build out this virtual world with their own ideas, activities and actions. The company is headquartered in San Mateo, CA. For more information, visit http://www.secretbuilders.com.

About NAPPA    
The National Parenting Publications Awards – is the “go-to” source for parents and professionals seeking the best children’s products (toys, games, books, music, DVDs, software, videogames Web sites and storytelling CDs and audiobooks) and resources for parents (books, DVDs, maternity and baby gear, accessories and more). The NAPPA recognition is far more than simply a “good-enough” seal of approval. It signifies that the winning product has been rigorously evaluated against stringent criteria and that it stands out among hundreds of other products from all around the world. Only the best products win the prestigious NAPPA recognition. NAPPA’s team of independent expert judges and family testers (parents and kids) select the most entertaining, appealing, safe, educational, age-appropriate and enduring products as NAPPA Gold and Honors winners. For more information, visit NAPPA.Parenthood.com.

Press contact

Paru Desai
SecretBuilders
(650) 204-9098
http://www.secretbuilders.com

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Paru Desai
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