Hotel Marketing: The Key for Properties in a Tough Travel Industry
Through OpenBook’s innovative hotel marketing techniques, client hotels are seeing a 30 percent average increase in hotel bookings since last year.
Rexburg, ID (PRWEB) November 11, 2009 -- OpenBook, an industry leading hotel reservation management company, has overseen 30 percent average increase in client hotel bookings over the past year. Increased hotel revenue is not a surprise to OpenBook and its clients -– even in a challenging economy. Why? Hotels enlisting OpenBook’s powerful combination of savvy hotel marketing, world-class property websites, and intuitive hotel reservation software have regularly seen remarkable returns on their efforts.
The hotel marketing services of OpenBook range from Search Engine Marketing to Social Media.
Brenna, owner of Moose Creek Cabins near Yellowstone Park had this to say about their experience with OpenBook’s marketing services, "We implemented online search engine marketing with OpenBook and the bookings started immediately. Our business began to soar. We were amazed at how quickly things changed. The first summer was great, we've raised prices, and revenue continues to grow each season."
OpenBook CEO Zack Paul said of the positive client results, “The key for hotels to be successful in the today’s travel market is to get their site at the top of every search engine results page. And the only way to get there is through hotel marketing online. Because 60 percent of leisure and 40 percent of business travel will be completely booked online in the US in 2009, a strong internet marketing presence is absolutely mandatory to succeed or even survive today.”
The hotel marketing services of OpenBook range from Search Engine Marketing to Social Media. “The strategies employed have proven effective, with returns on advertising spending as high as 1000% for many clients. Web marketing strategies are only effective with a correctly designed and coded hotel website, according to Kelly Horner, OpenBook Revenue Manager.
“Many hotel owners seem satisfied that a website developed by a friend or family member will work just fine; they don’t feel the need to invest in one designed and coded by professional website developers. Unfortunately, falling revenue will tell them otherwise,” said Horner.
OpenBook’s property websites are comprehensive. Clients can choose from a successful design in a template gallery, or they can combine a number of design combinations to create their own. The difference though, is what is behind the graphics and text – website code. Search engines like Google, Yahoo, and Bing have a hard time finding web sites that don’t include search engine optimized code. Correct code allows carefully crafted Search Engine Marketing or pay-per-click advertising efforts to elevate a property’s visibility on the internet and thereby generate more bookings.
Clients also credit Openbook’s intuitive hotel reservation software as having a substantial impact on profits. The software automates the responsibilities of front desk personnel and property managers by offering 30 property reporting features, real-time reservation management integrated with GDS based travel agencies and IDS powerhouses like Expedia, as well as OpenBook’s online booking tool. The software also makes reservation management at the front desk very simple.
“Keeping our services software simple and user-friendly is our primary goal. We aim to be a marketing and technology partner with hotels. After all, when key activities are automated, personnel can spend more time helping guests and creating lasting, loyal relationships,” said Paul.
About OpenBook:
OpenBook elevates a hotel's profit by generating more bookings via the following success-based fee services:
OpenBook has delivered these services to independent hotels based on a unique success-only fee, assuring deep alignment with client needs. The company has grown to serve hundreds of hotels since its founding in 2003 by hotel owner and software executive Zack Paul and vertical industry technology expert Dudley Chapman.
To accommodate increasing demand for its services, OpenBook is currently seeking experienced sales people. If interested, please email resume to humanresources@yellowstonehs.com.
To learn more about the hotel reservation software, hotel marketing, or property websites OpenBook offers, visit www.openbookit.com. For more information, please contact:
CarolAnn Buck
OpenBook
866.342.6099
info(at)yellowstonehs.com
http://www.openbookit.com
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/WmV0YS1Ib3JyLUhhbGYtWmV0YS1FbXB0LVBpZ2ctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
