Learn how to Track the Results of Your Service Marketing Campaigns Through LifeTime Value from New White Paper
Card Marketing veteran CBSI offers new free White Paper publication: "Service Marketing: Response Tracking and Quantitative Reporting". The complementary publication covers the requirements to track campaign response results, breakeven analysis, "Triangle Reports", and Life Time Value calculations for account issuing programs. The paper covers the organizational discipline necessary to accurately track results over time as well as the operational requirements that are required to support an overall tracking program. To receive this white paper free of charge, simply send an email request to info (at) cbsiservices (dot) com ask for publication WPTR15
Harrison, NY (PRWEB) November 12, 2009 --Credit card marketing veteran CBSI announces the availability of a white paper describing the processes necessary to track the long term results of account marketing programs such as those typically offered by a wide variety of financial, subscription, and utility marketers.
The paper, entitled "Service Marketing: Response Tracking and Quantitative Reporting", covers how tracking can define the results of acquisition campaigns and the aspects which are generating new customers and producing long term results. Response tracking and customer valuation are critical components of consumer and small business bank marketing campaigns. The principles are used in a wide variety of businesses such as merchandise catalog marketing, subscription offers, cable television and internet marketing, virtually any sale in which an account is opened to service repeat business.
Marketers consider it vital to track what aspects of marketing campaigns resulted in long standing customers who continue to make purchases or use their accounts over extended periods of times. Tracking programs depend on an organized system of source codes which allow marketing campaign variables to be tracked over a long periods of time sufficient to calculate "Break Even Points" and customer "Life Time Value".
To receive this white paper free of charge, marketers are invited to simply send an email request with organizational contact information to info@cbsiservices.com ask for publication WPTR15
The paper was written by CBSI Vice President and Mercy College Adjunct Business Marketing instructor, Kenneth G. Kraetzer. Founded in 1972, CBSI has a history of providing products and services to the credit card and other channels of the payment industries. The core of CBSI services are special account benefits which serve to attract, activate and retain financial account customers. Clients look at CBSI as an adjunct team dedicated to help them create new revenue sources, manage program quality control, and measure long term campaign results. CBSI headquarters is in Harrison, NY near New York City and maintains an office in suburban Chicago.
More information about the firm is available on www.cbsiservices.com
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