New Wrinkle in Book Promotion: Start With The Movie Cast, To Engage “Casting” Readers

A fourth of readers “cast” their favorite fiction, putting film and TV stars in the roles as they read. Storycasting is urging authors and publishers to engage those readers at the book launch with a cross-promotion: the author casts and blogs, the publisher advertises, and Storycasting provides the fun for the readers.

Mesa, AZ (PRWEB) November 12, 2009 -- “Help the author cast the movie” – that’s the marketing hook urged by Storycasting.com, the premier “fantasy cast” website. A fourth of readers casually “cast” what they’re reading, but there was no way to take advantage of that, from a book marketing standpoint – until now. The Storycasting website is the way for publishers to reach those readers, and to boost sales at the launch by joining authors and readers in a just-for-fun casting process.

Storycasting is the only site with built-in actor photos and a casting/voting engine that automatically tracks and calculates the books and actors cast most often. Individual authors – over 140 of them - have been using the site for their own promotions for more than a year now. Whatever the genre – romance, mystery, urban fantasy, horror, or Christian fiction – these authors have strengthened the links with their readers through the casting conversation. Although membership requires registration, the site is free and non-spamming.

As an example of this new model for promotion, Shonnovan Mitchell’s debut vampire novel "Emery" is being featured on the website as part of the book launch this Friday the 13th. Published by upstart independent Trilogus Media Group, the novel portrays teenager Tabitha Avery as she moves to a small town in Montana. She becomes the love-interest of Emery, the loner student body president, and Tabitha learns that the town is a haven for vampires. His bloodlust for her may be more than even he can resist. The author has already “cast” Aussie actor Travis Fimmel in the title role.

Storycasting LLC started in Arizona in 2007, and the website went “live” in May of 2008. Participation from writers like "Pay It Forward" author Catherine Ryan Hyde and Patrick Rothfuss, author of "The Name of the Wind", has boosted the site to international prominence as a premier destination for those who use it “for the movie in your mind”. The site is also used by fans who want to “cast” comics, graphic novels, poetry, old movies, podcasts, and video games.

For additional information on Storycasting, contact Storycasting creator and owner Jeff Reid, or visit http://www.storycasting.com.

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