ModernTribe Acquires Pop Judaica, Expanding its Offerings of Jewish Gifts and Judaica

Adding funny Jewish gifts to its collection of modern Judaica, Moderntribe.com increases its presence among youthful Jewish shoppers.

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Jennie is the most qualified mamaleh to take on my baby and I know she's going to take Pop Judaica to the next level.

Atlanta, GA (PRWEB) November 12, 2009

Launching Fall 2007, ModernTribe.com (http://www.moderntribe.com) quickly became the place for youthful Jews to buy modern design Judaica and design-forward Jewish gifts. The online store was originally created to sell the company’s flagship product, No Limit Texas Dreidel. Now ModernTribe.com sells over 500 items for the modern Jewish home. Through the acquisition of Pop Judaica, ModernTribe continues its growth in the Jewish gifts and Judaica home goods market.

ModernTribe works with Israeli and Jewish designers to bring innovative products to market, and to supply style-conscious shoppers with design-forward Jewish ritual items, Israeli designer personal accessories, apparel, and more. “With more novelty oriented items and an emphasis on funny Jewish gifts, Pop Judaica fills a merchandizing space we don’t already cover, “ explains Jennie Rivlin Roberts, founder of ModernTribe and inventor of No Limit Texas Dreidel. “Plus, Pop Judaica is a great brand! It was a pioneer in the online Jewish gifts space, one of the first to bring the world funny Jewish t-shirts and novelty Judaica.”

“The two sites have always made a great pair, “ says Sara Schwimmer Marcus, founder of Pop Judaica. “Jennie is the most qualified mamaleh to take on my baby and I know she's going to take Pop Judaica to the next level.” Sara is now concentrating on her newest venture, JewishWeddingNetwork.com, an online resource for modern Jewish brides. ModernTribe and Jewish Wedding Network will continue to collaborate to bring the best wedding resources and products to Jewish brides.

ModernTribe.com and PopJudaica.com (http://www.popjudaica.com) will continue to maintain their basic look, feel, and function, with changes coming in early 2010.

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