Vinfolio Pioneers the Fine Wine-Focused Flash Sale
24-hour, One-Wine Sale provides new sales channel to the fine wine trade.
San Francisco, CA (PRWEB) November 12, 2009 -– Vinfolio, the foremost source for fine wine, announces the development of the Vinfolio Flash Sale, a complement to Vinfolio’s Marketplace channel for wineries, importers, and distributors. Vinfolio Flash Sales are 24-hour, one-wine sales marketed through Vinfolio’s state-of-the-art ecommerce platform. Eligible wine must have a list price of $60 or more and a minimum professional score of 90. Marketed to a responsive customer list of fine wine buyers, collectors and enthusiasts, Vinfolio Flash Sales are designed to help fine wine brand owners and representatives stimulate trial, acquire new customers, and manage inventory levels.
“Current economic conditions have had a definitive impact on wine sales for many in the fine wine trade, including high-end and boutique wineries, importers, and distributors,” says Stephen Bachmann, Vinfolio Founder and CEO. “We firmly believe that Flash Sales can help the trade actively manage inventory and acquire new customers by utilizing an innovative new sales channel managed by a fine wine retailer with ecommerce and fulfillment expertise.” Vinfolio offers a host of features and benefits to participating brand owners and representatives, including integration of brand protection tools such as optional removal of existing customers from Vinfolio’s proactive sale notifications. Flash Sale participants also benefit from exposure to a well-heeled international customer-base likely to become repeat purchasers, and Vinfolio’s online merchandising skills including production of a video tasting note and producer page on Vinfolio’s site (which remain post sale). In addition, trade participants are provided with the names and email addresses of all individuals who purchase wine featured in a Flash Sale.
Vinfolio plans to market Flash Sales primarily via email to its opt-in customer list only, requiring customers to click through to view the identity and price of the wine being offered. Sales will last twenty-four hours or until the wine is sold out.
Interested members of the trade should contact flashsale(at)vinfolio.com to learn more about the program.
About Vinfolio
Vinfolio is the foremost source for fine wine, serving wine lovers, enthusiasts and collectors worldwide. Through the Vinfolio Marketplace and wine store, the company offers an unprecedented supply of over 44,000 unique wines. Combined with Vinfolio's full complement of services and resources to find, buy, sell, manage and enjoy fine wine, Vinfolio delivers on its mission of “fine wine, finer service”. In 2009, the company launched a series of services focused on expanding marketing and sales channels for the wine trade. Founded in 2003 and headquartered in San Francisco, the company also has offices in Hong Kong.
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