Nearly Half of Americans Willing to Give Up An Average of 10 Years of Their Lives to Avoid Having Body Odor
Crystal™ Deodorant Survey Reveals Extreme Sacrifices to Avoid B.O. in Life and Love
Burlingame, CA (PRWEB) November 12, 2009 -- What is it worth to Americans to avoid being the smelly person in the room? The answer, for many, is an early death. A recent survey of 1000 men and women commissioned by Crystal™ Deodorant, discovered that 46 percent of respondents would shave an average of 10 years off of their lives to banish chronic body odor for life.
The survey also discovered a similarly extreme distaste for others' offensive body odor. Despite a recession and tight job market, 32 percent of respondents were willing to forgo either a bonus or salary increase in order to avoid a smelly cube mate for a year. Thirteen percent would quit their jobs altogether.
Among the other findings:
| | - 85 percent of respondents would tolerate bad breath over bad body odor on a first date.
- Americans would opt to gain an average of 17 pounds to avoid a lifetime of body odor.
- 83 percent of Americans said that if they had bad body odor, they would choose NOT go out on a date with their favorite celebrity.
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"Clearly we expected to find an aversion to body odor. What surprised us was that so many people would take such extreme measures to avoid their own and others' offensive smells," said Larry Friedberg, Vice President of Marketing for Crystal™. "There's an overemphasis in our society on physical appearance. But this survey clearly demonstrates that how we and others smell is under-emphasized." The survey can be found here: http://www.thecrystal.com/research.cfm
Methodology
This study was commissioned by Crystal™ Deodorant and conducted by Sentient Decision Science, an independent market research and consulting firm. The research is based on a survey of approximately 1,000 U.S. men and women 18 and older. The margin of error for this survey is +/- 3.1% percentage points with a 95 percent level of confidence.
About Crystal™
French Transit, Ltd., Crystal's parent company, was founded in 1984 by Jerry Rosenblatt. The introduction of the company's renowned Crystal™ Rock deodorant immediately put French Transit on the map as an early innovator of all natural personal care products that were free of harmful chemicals.
Since that time the Crystal™ family has grown to more than 20 products, including Crystal Body Deodorant™ Stick, Crystal Body Deodorant™ Roll-on, Crystal Body Deodorant™ Spray, Crystal Foot Deodorant Spray and the new Crystal essence™ line.
Crystal™ is committed to developing products that support its customers' desire to protect their health and the planet on which they live. Crystal™ has not and never will test its products on animals and is a supporter of Leaping Bunny and PETA and donates generously to cancer fighting causes.
Crystal™ products are available worldwide in over 20,000 stores, as well as online at Amazon.com, Drugstore.com and www.thecrystal.com.
About Sentient Decision Science, LLC
Sentient Decision Science is a full service market research firm with special in understanding the non-conscious motivations of consumer behavior. Sentient specializes in advanced research design and statistical analysis of behavioral and attitudinal data.
Contact: Kathleen Williams 650-201-8834
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