Hawkins: Social Media Integral to Successful Candidate Recruitment
Attendees at the recent meeting of the West Central Florida Healthcare Recruiters Association (WCFHCRA) were given a clear picture of the importance of interactive and social media in recruiting top-level talent. Kevin Hawkins, National Internet Strategist for NAS Recruitment Communications, delivered an informative seminar and provided insights on an area that is rapidly evolving.
Orlando, FL (PRWEB) November 12, 2009 -- Attendees at the recent meeting of the West Central Florida Healthcare Recruiters Association (WCFHCRA) were given a clear picture of the importance of interactive and social media in recruiting top-level talent. Kevin Hawkins, National Internet Strategist for NAS Recruitment Communications, delivered an informative seminar and provided insights on an area that is rapidly evolving.
Introduced by Mary Richards, Director of Business Development for NAS Florida, Hawkins made a strong argument for the necessity of organizations keeping abreast of the rapid changes in interactive communications as recruitment tools.
Asking "Is Social Media a Fad?", Hawkins cited statistics that provided a resounding "no" to that notion. For example, 63% of best-in-class companies plan to increase their social medial budgets in 2009 and 2010 despite the recession. And six of the ten most-visited websites are social media, including Twitter, Facebook, LinkedIn and YouTube. He also emphasized the importance of a consolidated brand engagement strategy in attracting and appealing to the most desirable candidates for individual companies.
Hawkins has over 10 years of experience in developing online strategies and solutions, and is a key member of NAS Interactive, the division of NAS that offers a host of cutting-edge, digital recruitment solutions encompassing every aspect of interactive marketing. His areas of expertise include career site development, user experience optimization, and online candidate acquisition strategies for both active and passive job seekers in traditional and Web 2.0 environments.
To learn more NAS digital recruitment solutions, please contact NAS Director, Business Development Mary Richards at mrichards@nasrecruitment.com or visit us on online at www.nasrecruitment.com.
NAS Recruitment Communications, an agency of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.
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