Conversion Optimization Delivers 20 Percent Lift and Takes Hair Club Beyond 'Best Practices' for Retail Lead Generation

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WiderFunnel Marketing Optimization to deliver an in-depth webinar on how A/B testing increased retail lead Conversions by 20% for Hair Club, the leading hair restoration service company.

... the impressive results of WiderFunnel’s approach proved that there is more to conversion optimization than meets the eye. The experience that WiderFunnel brings to the table is undeniably valuable and made our team stronger.

WiderFunnel Announces public webinar to show a behind-the-scenes look at how moving beyond 'best practices' web design to testing for conversion improvement increased retail lead generation by 20%.

On Wednesday, December 2, 2009 (at 2:00 PM - 3:00 PM EDT), WiderFunnel will deliver a Case Study webinar showing how it is crucial for marketers working on online lead generation to move beyond simply following best practices for landing page design. By testing, Hair Club increased its lead generation online conversion rate by 20%

Hair Club is the world leader in personalized hair loss solutions providing surgical and non-surgical restoration treatments to men and women in more than 95 Hair Club Treatment Centers across North America. With over 30 years of experience, Hair Club is regarded as the gold standard in all hair loss treatments available and has some of the world's most renowned and respected hair loss physicians as members of their team.

As an experienced, data-driven group, the Hair Club marketing team had already run several tests on various parts of their site and used time-tested web content such as professional photography, video and copy. Using best practices as a baseline, the team had identified some test elements for the landing page optimization project but felt that a trial-and-error testing approach would be too time-consuming and, most importantly, not deliver test results with a high degree of certainty. Hair Club recognized the need for an experienced conversion optimization specialist to propose stronger testing hypotheses that would deliver statistically valid conversion rate improvement fast.

Working with WiderFunnel, Hair Club generated stellar conversion rate lift results to their AdWords Landing Page, detailed in a case study published on the WiderFunnel Website. You can view the winning test variation here:

Lee Zoppa, Vice President, Marketing & Advertising at Hair Club points out, "We were already well into testing for conversion improvements but the impressive results of WiderFunnel's approach proved that there is more to conversion optimization than meets the eye. The experience that WiderFunnel brings to the table is undeniably valuable and made our team stronger."

In the Wednesday, December 2, 2009 webinar, Chris Goward, WiderFunnel CEO and Co-founder will take an in-depth look at the intricacies of developing a lead generation test and reveal the mechanics of designing and executing the strategy. To register for the free webinar, go to the registration page at

About WiderFunnel Marketing Optimization - WiderFunnel Marketing Optimization is a Conversion Optimization Services company that provides all the services required to design and execute conversion rate optimization strategies -with a guarantee. WiderFunnel helps both global and regional B-to-B and B-to-C clients improve their lead-generation and eCommerce Conversion Rates by leveraging Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing. WiderFunnel plans, designs, codes and delivers clients with website pages that are statistically proven to persuade a higher percentage of web visitors to become leads and customers (no guessing; no "opinions"). Clients include: eBay, Epson; SAP; Electronic Arts; Alfresco; Extra Space Storage, and many others.


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Raquel Hirsch
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