Scott F. Rines Hired as CMO by Government Solutions Group (GSG) to Expand Marketing Opportunities Between State Parks and Corporations
GSG’s growing business prompts newly created position of chief marketing officer.
Pasadena, CA (PRWEB) November 12, 2009 -– Government Solutions Group (GSG) announced today that Scott F. Rines joined its executive team as Chief Marketing Officer. GSG facilitates marketing partnerships between corporations and State Park systems. The company has seen an increase of over 150 percent this year with its in-park marketing programs that reach up to 730 million active lifestyle experiences each year.
In this newly created position, Rines will focus on securing new revenue opportunities and maximizing the profitability of the proprietary marketing programs developed by GSG for State Parks. GSG creates and facilitates environmentally-smart marketing partnerships between State Parks and corporations that help brands connect to the Active Lifestyle, Healthy, and Environmentally Conscious audiences.
Rines comes to GSG with over 20 years of experience building large-scale multi-platform marketing partnerships with Fortune 500 companies. Most recently he served as SVP of Business Development at Catalina Marketing. Prior to that, Scott held various positions at SmithKline Beecham.
“Scott’s ability to forge significant and successful partnerships with Fortune 500 companies will help us meet the quickly-growing demands for the GSG marketing programs we offer within State Parks across the country,” explained Christopher Boyer, President and COO of GSG. “State Parks are a perfect venue for marketers to extend their environmental stewardship initiatives and brand messaging, and connect to their core audience of active lifestyle and health conscious consumers, in a meaningful, beneficial, and lasting way.”
Shari Boyer, CEO of GSG, comments that “Scott’s personal passion and commitment to the environment and an active lifestyle, along with his targeted marketing expertise makes him a natural fit for our company.”
A native of Boston, Rines earned his bachelors degree in Economics from The University of Massachusetts in Amherst.
About GSG
Government Solutions Group is one of the country’s leading marketing companies targeting the active lifestyle consumers. Through its exclusive consumer touchpoints, GSG reaches 730 million active lifestyle experiences each year, more than any other marketing opportunity in the U.S. The company facilitates marketing partnerships between state parks and corporate America with clients that include: Coca-Cola, General Mills, Nestle, Subaru, GEICO, Sport’s Authority and others.
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