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Converseon Announces Availability of Free New Aberdeen Reports on the ROI of Social Media

The report, which Converseon helped sponsor, found: November , 2009 -- Converseon, the award winning full service social media consultancy, today announced that it has made available free copies of the new Aberdeen report "The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation" expires at 1/01/2010.

New York, NY (PRWEB) November 12, 2009 -- The report, which Converseon helped sponsor, found:
November , 2009 -- Converseon, the award winning full service social media consultancy, today announced that it has made available free copies of the new Aberdeen report "The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation" expires at 1/01/2010.

 
  • Best-in-Class companies are 2.6 times more likely than Industry Average companies, and 93 times more likely than Laggards, to improve their ability to generate consumer insights that drive new product/service development
  • 78% Best-in-Class companies, compared to only 8% of Laggards, have improved their year-over-year customer retention rates
  • Best-in-Class companies are 3.3 times more likely than Industry Average companies, and 82 times more likely than Laggards, to improve their ability to identify and reduce risk to the brand
“Converseon is pleased to continue to support new research that furthers the understanding and value of social media,” said Rob Key, CEO of Converseon. “We are especially pleased to help make the report available to the broader industry.”

About Converseon:
Founded in 2001, Converseon is a multiple-award winning full service social consultancy that helps leading brands “join the conversation” to meet business objectives. Recent recognitions include the SAMMY Award for Best Social Media Agency. Converseon provides the listening/engagement technologies, organizational consulting and “paid” and “earned” engagement solutions to provide brands with a unique “end-to-end” solution. Headquartered in New York, Converseon’s team extends to Detroit, San Francisco, London, Switzerland and Australia.

For additional information please contact Converseon at info at converseon.com or learn more about Converseon at www.converseon.com, www.twitter.com/converseon or blog.converseon.com.

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CONTACT INFORMATION
Lauren Wilhelm
Converseon
212-213-4297 x322
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