Digital Vertical Marketing, New Search And Social Media Marketing Services Company, Launched
Digital Vertical Marketing (www.digitalvertical.com) announced today the company is officially “open for business,” providing search, social media and high-end branding services for business-to-business (b2b) companies in target vertical markets nationwide.
Syracuse, NY (PRWEB) November 14, 2009 -- Digital Vertical Marketing (www.digitalvertical.com) announced today the company is officially “open for business,” providing search, social media and high-end branding services for business-to-business (b2b) companies in target vertical markets nationwide. The company is also actively seeking technology, content and value-added service partners, as part of its growth strategy.
The company was founded by two veteran entrepreneurs in marketing, technology and managed services. Sean Branagan, CEO and “eVangelist” of Digital Vertical, is a recognized expert in interactive marketing, and president of Communigration, Inc., a technology marketing firm serving companies worldwide. He is also an adjunct professor at Syracuse University. Scott Matukas is president and COO of the new company, and is former EVP and CFO of Broadview Networks, a $500 million telecommunications and managed services provider headquartered in the NYC area, and more recently former president of USADatanet, an Upstate NY-based telecommunications provider.
Digital Vertical already has customers and is actively selling its services in target verticals, such as: Industrial Distribution, BioScience and Medical Devices, Embedded Systems, Healthcare and Professional Services. The company plans to expand quickly into Software, Cleantech, and other verticals in the coming months. To each industry vertical, Digital Vertical brings systems, tools and expertise in search engine and social media marketing, coupled with the knowledge of “industry mavens” who direct marketing and positioning efforts and provide insights for customers.
“There’s a new world order emerging in search marketing,” Branagan said. “Search technology has been changing, but that change will accelerate significantly -- and social media is adding exponentially to that equation. It’s literally game-changing, and it offers exciting new marketing and branding opportunities to businesses. We think this is especially true in very technical vertical industries. New brands and market leaders will emerge with this new media.”
“We see an opportunity here to create a new company focused exclusively on providing these new services to vertical industries, where specialty terms and insider language drive markets,” Matukas added. “We are cognizant that serving this market requires industry expertise, and we plan to grow the company carefully. We’d rather be an inch wide and a mile deep in these industries. That said, we still have an aggressive growth strategy that includes partnering with other firms in niche markets, as well as co-marketing, reseller agreements and acquisition.”
The company has headquarters in Upstate New York at 235 Harrison Street, Syracuse, NY 13202 (in the Tech Garden). The telephone number is 315-579-2870. The company also has presence in Boston and Chicago, with plans to expand its footprint.
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