Mill Valley Based Bike Store, Studio Velo Launches eCommerce Site

Mill Valley, CA (PRWEB) November 24, 2009

Studio Velo, today announced the launch of its online ecommerce store, http://www.studioveloonline.com as the largest online supplier of Rapha and Capo Forma cycling gear in the nation.

With an exclusive selection of biking gear for the Road and Mountain bike enthusiast, Studio Velo has selected only the best brands and products, building on its business philosophy that biking should combine the best elements of our world; time-honored artistry and human craftsmanship; innovative technology and high performance gear.

Rapha and Capo Forma offer some of the best biking gear in the industry and Studio Velo has exclusive distribution in its local market in the San Francisco Bay Area. Says Scott Penzarella, Founder of Studio Velo, ‘We strive to be the best in everything we do when it comes to our local business. We provide the best service, the best products and want our customers to have the ride of their life. It was a logical transition to expand our passion for biking to the web and offer our select products and services to a larger customer base’.

Studio Velo believe this move to the web will enhance the service it currently offers its existing customers, while allowing the business to expand nationally and internationally.

Other brands included in the product offering at http://www.studioveloonline.com include Lazer Helmets, a leading manufacturer of biking helmets for over 60 years and Hincapie Sportswear.

Studio Velo online also offers customer the ability to connect via Facebook and keep up to date on new products, sales and other promotions via Twitter.

About Studio Velo:
Founded in 2003, Studio Velo is owned and operated by three passionate cyclists. Scott Penzarella, a European trained bicycle technician; Colin Beardsley, a national-level racing cyclist and 15 year shop mechanic and Chris Reed, an 8-year shop manager with exceptional experience with both road and mountain bikes.

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