Buyers Flocking to Real Estate One Property Analysis Service

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Real Estate One is the first provider of free eRealAnalyzer™ service for home buyers and property investors in Michigan. Initial results have been spectacular with thousands of web site visitors using the new service in only the first few weeks.

eRealInvestor, Inc. and the Real Estate One Family of Companies (Real Estate One, Max Broock and Johnstone & Johnstone) announced a new service for home buyers and property investors to make deciding to buy a home or rental unit easier than ever. With distressed properties making up the majority of home sales today in the Detroit Metro area, Real Estate One is leading the way in providing first time home buyers and investors with the right decision support tools in these challenging times. Initial results have been spectacular with thousands of web site visitors using the new service in only the first few weeks.

Through an agreement with eRealInvestor, Real Estate One is the first Michigan-based provider of eRealAnalyzer™, a one-click property financial analysis application. Real Estate One, a member of The Leading Real Estate Companies of the World network, is offering the service immediately with all online listings. When buyers search for Michigan properties on,, or, including properties listed through other realty companies, they can now access information that will automatically calculate a wealth of relevant financial information. By clicking on the “Investment Analysis” box on any listing detail page on any of the web sites, homebuyers can set their offer price, down payment percentage, mortgage rate, and other financial factors into the system, and eRealAnalyzer will present monthly mortgage payments and equity calculations in an intuitive, graphical format. The service also compares the financial ramifications of different purchase scenarios – lower down payments, various offering prices, interest rates, etc. With a few more clicks of the mouse, property investors can obtain rental data, create a cash flow analysis of a potential investment property, and view more than 15 charts and graphs.

“Our solution is particularly valuable in today’s environment, as new types of buyers and sellers, with different motivations, have emerged over the past twenty-four months. All buyers and sellers are required to consider as many factors as possible as they evaluate transactions relative to their personal financial criteria,” said Mike Genstil, founder and CEO of eRealInvestor. “We are extremely pleased to be partnering with Real Estate One, a clear market leader, to bring this new analytical resource to Michigan for sale properties.”

“We’re very excited to offer this feature on our web sites,” said Dan Elsea, president of brokerage services Real Estate One. “We needed a way to ensure that our website provided the most valuable, engaging resources to today’s buyers, so we partnered eRealInvestor. The eRealAnalyzer solution is a great tool not only for real estate investors, but for any home buyer who would like to compare the investment qualities of the homes in which they are interested.”

About eRealInvestor
eRealInvestor, Inc. ( is a San Francisco-based firm that offers a leading web-based suite of software solutions for investment-minded buyers and the professionals who serve them. The company’s products are adopted on thousands of real estate, media, and investor-focused web sites. Led by executives with decades of real estate investment and software development expertise, the firm is partnering with leading real estate and financial organizations to deliver the most compelling online financially driven search and analysis experience in the real estate business.

About Real Estate One
Since its inception in 1929, Real Estate One has grown to 67 offices around Michigan. has attracted 1.2 million unique visitors in 2008 and continues to grow at a rapid pace. In 2008, we were involved in over 15,000 transactions generating $1.9 billion in home sales. Real Estate One operates under the Real Estate One (, Max Broock ( and Johnstone & Johnstone ( brands in Michigan.

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Tom Offutt
eRealInvestor, Inc.
415-992-3430 ext. 808
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Jodi Dines
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