Snack Food Maker Herr Foods Takes a Byte from Vocus
Maker and Distributor of Chips, Pretzels and Popcorn Sees Untapped Opportunity and Time Savings in Vocus’ On-Demand Software for Public Relations Management
Lanham, MD (PRWEB) November 16, 2009 -- Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that snack food maker and distributor, Herr Foods, Inc., has signed on as a new customer. Herr’s will use Vocus’ PR software for researching appropriate media contacts, distributing company news and tracking outreach efforts.
A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus
The Nottingham, Penn.-based maker of potato chips, pretzels, tortilla chips, cheese curls and popcorn, among other snack items, cites time-savings, updated contact information and the wealth of untapped potential media opportunities as key reasons for selecting Vocus. Vocus’ dedicated media research team makes upwards of 3,000 record updates a day to put timely, accurate and relevant media contact information at the finger tips of public relations professionals.
“It was the demonstration that really helped me see the value and to truly understand the possibilities that Vocus’ software provides,” said Jennifer Arrigo, a public relations manager that has worked for Herr Foods for 25 years. “You can spend hours on the Internet and never find the same quality of information in Vocus. It helped me see new types of media opportunities and to consider potential new ways we might attract interest in Herr Foods.”
Herr Foods makes and distributes snack foods in 10 different states, mostly in the eastern United States, and it often engages in grassroots marketing. For example, Herr Foods seeks opportunities to sponsor local media events by providing snack foods for those events.
“Localized media outreach is where I see a lot of untapped opportunity,” said Arrigo. “In the end Vocus is going to save us time and money.”
Herr Foods will use Vocus to research and target specific media contacts in the different geographical segments of the company’s market. The Vocus platform will also enable Herr Foods to document and track their media outreach efforts and provide analytics as to which outreach efforts are most effective.
“Resources including the allocation of time, budget and human resources are in short supply especially in a challenging economic climate,” said Kye Strance, director of product management with Vocus. “Even so, forward-thinking businesses like Herr Foods continue to press forward with their communication efforts -- and it’s clear that the time-savings our customers obtain is a key benefit of investing in Vocus.”
About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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