Komar Company Appoints J.M. Glass + Associates as Marketing Agency of Record for Cuddl Duds Brand
Practice will Boost the Brand's "Feel Good" Appeal and Build Awareness
New York, NY (PRWEB) November 16, 2009 -- Komar, an industry leader in the design, marketing and distribution of women’s innerwear, today announced Chicago-based integrated marketing firm J.M. Glass + Associates (JMG) as its full-service agency of record for the newly acquired Cuddl Duds brand of warm underwear. The agency will provide focused strategic counsel on all aspects of marketing development to expand awareness and market penetration for the top-selling warm underwear brand.
“Komar chose to align with one of the most innovative, experienced agencies in order to best communicate Cuddl Duds' leading position in the marketplace,“ said Mark Sandler, President of Komar’s Cuddl Duds division. “We will work collaboratively with JMG to accelerate our brand’s growth and ‘feel good’ positioning, and reach a broadening consumer base.“
JMG offers a unique passion for the brand, having developed the powerful and distinctive packaging concepts for Cuddl Duds when it was owned by O’Bryan Brothers, Inc.
“We are thrilled for the opportunity to work with Komar,“ said Jeff Glass, President and Founder of J.M. Glass + Associates. “It is such an honor to work with a 101-year old company, whose tried-and-true philosophy is that you only have one reputation. This steadfast commitment aligns perfectly with our agency’s values and dedication to delivering beyond the expected.”
JMG will provide expertise in marketing and business development, merchandising, promotions, public relations, social media and advertising support.
ABOUT CUDDL DUDS / KOMAR COMPANY
Cuddl Duds is the nation’s top-selling brand of warm underwear and a leader in fabric technology, innovation and quality. Each and every garment that Cuddl Duds brings to market has been thoughtfully-designed to underscore the Cuddl Duds promise... helping consumers feel good from the inside out.
Headquartered in New York City, Cuddl Duds is a wholly owned subsidiary of Komar. Established in 1908, Komar is a privately held intimate apparel company that markets and distributes women’s sleepwear, loungewear, bras and lingerie. Today Komar is a progressive company with a global sourcing network that includes factories in fourteen countries and state-of-the-art distribution facilities.
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