LXM PRO is Forced to Swap Artist AKON Amidst Personal Tragedy

3OH!3 to Headline LXM 949 Event Special Guest DRAKE to also Perform

Santa Monica, California (PRWEB) November 15, 2009 -- LXM PRO, the first professional Lacrosse “tour” of its kind, combining 40 of the biggest stars of Lacrosse with a music festival and on-the-field competitions, announced today a new headlining artist for its inaugural event “LXM 949” on November 21, 2009 in Santa Ana, CA. The event will now be highlighted by a concert featuring multiple guests including Headliner 3OH!3, Drake, The Cab, Qwes & Sam Adams who collectively replace AKON. Tickets are on sale now at www.lxmpro.com/tickets

This day long event takes place at Santa Ana Municipal Stadium, beginning at 1 p.m., and concluding at 10 p.m. Fans can expect several attractions throughout the day. Athletic-actors are invited to a full-contact casting call led by Mark Ellis of Sports Studio Casting, Hollywood’s pre-eminent leader in casting, coordination and sports action production, whose past movies include Miracle, The Waterboy, The Rookie & Invincible. Ellis and his team will be auditioning talented candidates for a variety of sports-specific roles in future Hollywood productions including the upcoming lacrosse feature film "Crooked Arrows,” currently in development.

“We are truly grateful that 3OH!3 has stepped in to headline our bill on short notice. 3OH!3 is a perfect addition to this event, they put on a great live show, and their music is exactly what our core audience loves. ”

The event continues with the day’s featured attraction, the return of Pro Lacrosse in Southern California -- An All-Star showcase featuring 40 of the best players in the country including: Scott Urick; 2x All-American, USA World Team Member, Trevor Tierney; NCAA Goalie of the Year, 2x USA Goalie and Mike Culver; 2006 NCAA Defensemen of the Year, NCAA 1st Team All American, and many more...

The event concludes with a blow-out concert featuring special appearances by Samuel Adams, The Cab, Qwes and 3OH!3. Celebrity appearances include: Paula Abdul, casts of “The Hills”, “Beverly Hills 90210” and “Melrose Place”.

“We are truly grateful that 3OH!3 has stepped in to headline our bill on short notice. 3OH!3 is a perfect addition to this event, they put on a great live show, and their music is exactly what our core audience loves. Signing Drake adds a bonus act for our core audience to enjoy, while also broadening our reach.” said company CMO Jason Rosen, “However, our thoughts and prayers go out to Akon and his family during this tough time, and we look forward to working with him on another LXM event in the future.”

This entertaining, VIP, celebrity-driven event is where sports, music and young Hollywood collide.

ABOUT LXM PRO:

LXM PRO was founded in 2009 by former University of Maryland All-Americans Scott Hochstadt and Xander Ritz, along with sports and entertainment industry specialists Jason Rosen and Doug Schaer of Silent Partner Media, LLC.

Hochstadt, LXM PRO’s President, is a former 3x All-American and 4x All-ACC Tournament member who parlayed his Division I success into a pro career in the National Lacrosse League and Major League Lacrosse before founding the Starz Foundation, Adrenaline Apparel and Adrenaline Lacrosse, which have provided a vehicle to pioneer the growth of youth lacrosse in California and beyond.

Considered the “fastest growing sport in America,” according to Sports Illustrated, Lacrosse’s popularity continues to grow in the U.S. and around the world. NCAA lacrosse has grown in epic proportions over the past five years and professional lacrosse continues to grow. Lacrosse has recently penetrated the mainstream, via Hollywood and pop culture, as the sport has recently been featured in top celebrity magazines and popular TV shows such as 90210. With two lacrosse feature films in development and a video game in the works, lacrosse continues to grow.

For more information on LXM PRO or the LXM 949 event please contact:

Emily Snider         
CMPR                             
310-426-9990                  

Courtney Merfeld
CMPR
310-426-9991

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